Research in Consumer Behavior

Consumer Culture Theory, Volume 11 (Research in Consumer Behavior) (Repost)

Consumer Culture Theory, Volume 11 (Research in Consumer Behavior) by Russell Belk
English | 2007 | ISBN: 076231446X | 465 Pages | PDF | 5 MB

Drawing on a vast array of research contexts ranging from brand collecting, globalizing food in India, and art consumption to rock festivals, dog shows, and fan fiction, this volume suggests both the breadth and depth encompassed by Consumer Culture Theory (CCT).

Teaching Undergraduate Research in Religious Studies  eBooks & eLearning

Posted by interes at Dec. 7, 2016
Teaching Undergraduate Research in Religious Studies

Teaching Undergraduate Research in Religious Studies (AAR Teaching Religious Studies) by Bernadette McNary-Zak and Rebecca Todd Peters
English | 2011 | ISBN: 0199732868 | 208 pages | PDF | 1 MB

Handbook of Happiness Research in Latin America  eBooks & eLearning

Posted by ksveta6 at Dec. 3, 2016
Handbook of Happiness Research in Latin America

Handbook of Happiness Research in Latin America (International Handbooks of Quality-of-Life) by Mariano Rojas
2015 | ISBN: 9401772029 | English | 637 pages | PDF | 9 MB

Marconomics: Defining Economics through Social Science and Consumer Behavior  eBooks & eLearning

Posted by IrGens at Dec. 1, 2016
Marconomics: Defining Economics through Social Science and Consumer Behavior

Marconomics: Defining Economics through Social Science and Consumer Behavior by Ken Blawatt
English | August 3, 2016 | ISBN: 1786355663 | EPUB | 330 pages | 1 MB

Clinical Research in Occupational Therapy by Martin Rice  eBooks & eLearning

Posted by mapusi at Nov. 16, 2016
Clinical Research in Occupational Therapy by Martin Rice

Clinical Research in Occupational Therapy by Martin Rice
English | 20 Feb. 2012 | ISBN: 1111643318 | 624 Pages | PDF | 13.71 MB

Thoroughly updated, the 5th edition of CLINICAL RESEARCH IN OCCUPATIONAL THERAPY enables the graduate student and clinical researcher to design and carry out a research study from the formulation of a research hypothesis to collecting data utilizing user friendly step-by-step procedures. An introductory chapter on the history of medical research aquaints the student with the relationship between research and clinical practice.
Handbook of Operations Research in Natural Resources (International Series in Operations Research & Management Science)

Handbook of Operations Research in Natural Resources (International Series in Operations Research & Management Science) by Andres Weintraub
English | Sep. 10, 2007 | ISBN: 0387718141 | 607 Pages | PDF | 4 MB

Here is the first systematic handbook treatment of quantitative modeling natural resource problems, their allocated efficient use, and societal and economic impact.

Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights  eBooks & eLearning

Posted by Underaglassmoon at Oct. 14, 2016
Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights

Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights
Springer | Marketing | Nov. 08 2016 | ISBN-10: 9811018278 | 290 pages | pdf | 2.61 mb

Editors: Kubacki, Krzysztof, Rundle-Thiele, Sharyn (Eds.)
Brings together in one scholarly resource a range of formative research methods for social marketers
Discusses in depth the considerations involved with each method
Includes short case studies offering practical examples of the methods discussed

Gender, Culture, and Consumer Behavior (repost)  eBooks & eLearning

Posted by viserion at Sept. 4, 2016
Gender, Culture, and Consumer Behavior (repost)

Cele C. Otnes, Linda Tuncay Zayer, "Gender, Culture, and Consumer Behavior"
ISBN: 1848729464 | 2012 | EPUB | 488 pages | 18 MB

Mobile Marketing Channel: Online Consumer Behavior  eBooks & eLearning

Posted by Underaglassmoon at May 18, 2016
Mobile Marketing Channel: Online Consumer Behavior

Mobile Marketing Channel: Online Consumer Behavior
Springer | Business & Management | May 25, 2016 | ISBN-10: 3319312855 | 132 pages | pdf | 3.85 mb

Authors: Shareef, Mahmud Akhter, Dwivedi, Yogesh K., Kumar, Vinod
Explores the SMS-based mobile channel as a radical tool of interactive marketing
Promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory
Examines consumer behaviour for mobile phone SMS perception, exposure and attention in addition to consumer attitudes towards SMS-based channels

The Companion to Consumer Behavior Analysis  eBooks & eLearning

Posted by roxul at April 12, 2016
The Companion to Consumer Behavior Analysis

Gordon R. Foxall, "The Companion to Consumer Behavior Analysis"
English | ISBN: 0415729920 | 2015 | 470 pages | PDF | 4 MB