Research in Consumer Behavior

Consumer Culture Theory, Volume 11 (Research in Consumer Behavior) (Repost)  eBooks & eLearning

Posted by manamba13 at Jan. 29, 2015
Consumer Culture Theory, Volume 11 (Research in Consumer Behavior) (Repost)

Consumer Culture Theory, Volume 11 (Research in Consumer Behavior) by Russell Belk
English | 2007 | ISBN: 076231446X | 465 Pages | PDF | 5 MB

Drawing on a vast array of research contexts ranging from brand collecting, globalizing food in India, and art consumption to rock festivals, dog shows, and fan fiction, this volume suggests both the breadth and depth encompassed by Consumer Culture Theory (CCT).
Cross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions

Cross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions ByHester van Herk, Carlos J. Torelli
English | PDF,EPUB | 2017 | 220 Pages | ISBN : 3319650904 | 4.2 MB

This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods.

Handbook of Culture and Consumer Behavior (repost)  eBooks & eLearning

Posted by viserion at Dec. 11, 2016
Handbook of Culture and Consumer Behavior (repost)

Sharon Ng, Angela Y. Lee, "Handbook of Culture and Consumer Behavior (Frontiers in Culture and Psychology)"
ISBN: 0199388512, 0199388520 | 2015 | EPUB/MOBI | 368 pages | 2 MB/2 MB

The Companion to Consumer Behavior Analysis  eBooks & eLearning

Posted by roxul at April 12, 2016
The Companion to Consumer Behavior Analysis

Gordon R. Foxall, "The Companion to Consumer Behavior Analysis"
English | ISBN: 0415729920 | 2015 | 470 pages | PDF | 4 MB

Handbook of Culture and Consumer Behavior  eBooks & eLearning

Posted by tarantoga at Feb. 26, 2016
Handbook of Culture and Consumer Behavior

Sharon Ng, Angela Y. Lee, "Handbook of Culture and Consumer Behavior (Frontiers in Culture and Psychology)"
ISBN: 0199388512, 0199388520 | 2015 | EPUB/MOBI | 368 pages | 2 MB/2 MB
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research, Third Edition

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research, Third Edition by William O. Bearden and Richard G. Netemeyer
English | 2010 | ISBN: 1412980186 | 624 pages | PDF | 3,9 MB

Consumer Behavior: Buying, Having, and Being  eBooks & eLearning

Posted by AlenMiler at April 6, 2017
Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being by Michael R. Solomon
English | 23 May 2017 | ISBN: 1292153105 | 632 Pages | PDF | 133.03 MB

Consumer Behavior: Building Marketing Strategy  eBooks & eLearning

Posted by AlenMiler at Nov. 24, 2015
Consumer Behavior: Building Marketing Strategy

Consumer Behavior: Building Marketing Strategy by Delbert I Hawkins
English | 20 Oct. 2015 | ISBN: 1259232549 | 816 Pages | PDF | 86.82 MB

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. Many current and classic marketing examples both in-text and advertisements, bring the material to life.

People and Products: Consumer Behavior and Product Design  eBooks & eLearning

Posted by interes at Sept. 3, 2015
People and Products: Consumer Behavior and Product Design

People and Products: Consumer Behavior and Product Design by Allan J. Kimmel
English | 2015 | ISBN: 1138812242, 1138812250 | 304 pages | PDF | 1,9 MB
Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior

Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior by Pamela Danziger
English | 2004 | ISBN: 0793186021, 0972529047 | 304 Pages | PDF | 1.43 MB

Consumers shop to satisfy emotional needs and desires-if a company is selling to emotion, then it's in the business of luxury. What motivates consumers to buy? Is it pleasure? Education? Entertainment? Status? Or just an impulse? Knowing why consumers buy what they do is the secret to predicting how they will behave in the ever-changing marketplace. In most cases, much of what people buy are items they really don't need.