Consumer Perception of Product Risks and Benefits by Gerard Emilien
English | 4 Apr. 2017 | ISBN: 3319505289 | 622 Pages | PDF | 7.64 MB
This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing.