Neuro Web Design: What Makes Them Click?
English | 1 edition | January 2, 2009 | ISBN-10: 0321603605 | 168 pages | PDF | 11.4 Mb
Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click.