The Strategy of Desire (Classics in Communication and Mass Culture) by Ernest Dichter
English | July 12th, 2017 | ASIN: B0747R91B9, ISBN: 1614273472, 1138538892 | 303 pages | EPUB | 0.79 MB
Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter emphasized new approaches to problem solving, advertising, politics, and selling, and issues of social significance such as urban renewal, productivity, and drug addiction. As an author and corporate adviser, he used psychoanalytic theory and depth interviewing to uncover unconsciously held attitudes and beliefs.