Using Trends and Scenarios as Tools for Strategy Development by Ulf Pillkahn
English | 2008 | ISBN: 3895783048 | ISBN-13: 9783895783043 | 400 pages | PDF | 7,5 MB
Is my enterprise really prepared for future business? What can I do to become more competitive? Ulf Pillkahn's book is directed at all of those seeking answers to these questions: executives in strategic positions, business analysts, consultants, trend scouts, marketing and product managers and research engineers.