Marketing Sponsorship

Social Media Marketing: Creative Ideas For Event Planners  eBooks & eLearning

Posted by naag at March 3, 2016
Social Media Marketing: Creative Ideas For Event Planners

Social Media Marketing: Creative Ideas For Event Planners
MP4 | Video: AVC 1920x1080 | Audio: AAC 48KHz 2ch | Duration: 1 Hours | 2.99 GB
Genre: eLearning | Language: English

Learn how to make social media, branding, and sponsorship work for your event or festival.

Music Marketing; Get More Gigs, Sell More Music & Go On Tour  eBooks & eLearning

Posted by naag at March 5, 2016
Music Marketing; Get More Gigs, Sell More Music & Go On Tour

Music Marketing; Get More Gigs, Sell More Music & Go On Tour
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 2.5 Hours | 181 MB
Genre: eLearning | Language: English

The Ultimate 7 Step Music Marketing System That Will Help You Get More Gigs, Sell More Music & Go On Tour!

Coursera - The Olympic Games and the Media  eBooks & eLearning

Posted by ParRus at Jan. 26, 2017
Coursera - The Olympic Games and the Media

Coursera - The Olympic Games and the Media
WEBRip | English | MP4 + PDF Guides | 960 x 540 | AVC ~72.1 kbps | 29.970 fps
AAC | 121 Kbps | 44.1 KHz | 2 channels | Subs: English (.srt) | 06:30:41 | 693 MB
Genre: eLearning Video / Business & Management, Information, Technology

This course gives you a complete insight into the communication and managerial techniques put into practice in the creation of the most important sporting mega event in the world. You will learn about the essentials of television production, programming strategies and television rights management of the Olympic Games. At the same time, you will gain valuable knowledge about the fundamentals of communication via social media and of the Olympic culture which is so closely connected with classic culture and humanism.
The Sponsorship Handbook: Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers

The Sponsorship Handbook: Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers by Pippa Collett
English | 18 Feb. 2011 | ISBN: 0470979844 | 264 Pages | PDF | 10 MB

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship.

Making a Difference Through Marketing  eBooks & eLearning

Posted by Underaglassmoon at May 20, 2016
Making a Difference Through Marketing

Making a Difference Through Marketing: A Quest for Diverse Perspectives
Springer | Marketing | May 5 2016 | ISBN-10: 9811004625 | 282 pages | pdf | 3.4 mb

Editors: Plewa, Carolin, Conduit, Jodie (Eds.)
Offers a unique platform of cross-disciplinary and cross-sectoral dialogue on how marketing makes a difference
Explores making a difference beyond traditional discussions of corporate social responsibility (CSR)
Demonstrates the impact marketing knowledge and practice can have on changing society for the better
Marketing Communications: Integrating Offline and Online with Social Media, Fifth Edition

Marketing Communications: Integrating Offline and Online with Social Media, Fifth Edition by P. R. Smith and Ze Zook
English | 2011 | ISBN: 0749461934 | 512 pages | EPUB + MOBI | 3,6 + 4,6 MB
The Olympic Games Effect: The Value of Sports Marketing in Creating Successful Brands (2nd edition)

The Olympic Games Effect: The Value of Sports Marketing in Creating Successful Brands (2nd edition) By John A. Davis
2012 | 416 Pages | ISBN: 1118171683 | PDF | 3 MB

Marketing Communications [Repost]  eBooks & eLearning

Posted by tanas.olesya at Jan. 24, 2016
Marketing Communications [Repost]

Marketing Communications: A European Perspective by Prof Patrick De Pelsmacker
English | 8 Dec. 2006 | ISBN: 0273706934 | 629 Pages | PDF | MB

Marketing Communications: A European Perspective, third edition, covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet.

Sports Marketing: A Strategic Perspective, 5th edition  eBooks & eLearning

Posted by interes at Jan. 19, 2016
Sports Marketing: A Strategic Perspective, 5th edition

Sports Marketing: A Strategic Perspective, 5th edition by Matthew D. Shank and Mark R. Lyberger
English | 2014 | ISBN: 1138015954, 1138015962 | 704 pages | PDF | 9,2 MB
(Fr2) Cash Investigation - Marketing : les stratégies secrètes (2015)

(Fr2) Cash Investigation - Marketing : les stratégies secrètes (2015)
Webrip | French | Subtitles : French | 1h57min | 704 x 396 | 25.000 fps | MKV | AVC Main@L3.1 @ 768 Kbps | AAC @ 60 Kbps | 679 MB
Genre : Documentaire

Achetez, vous êtes fichés. Pour mieux cibler les consommateurs, les entreprises ont trouvé la solution : récupérer leurs données personnelles, quitte à violer leur intimité. Pour cela, tous les moyens sont bons, démarchage téléphonique, questionnaires en ligne ou achat de données. Quitte parfois à flirter avec la légalité. La moindre bribe de votre intimité se paie comptant. L’ensemble des données personnelles fournies par un citoyen lambda se vend en moyenne 600 euros et certains fichiers compteraient jusqu’à 30 millions de personnes. C’est aujourd’hui un marché estimé à 300 milliards d’euros…