Marketing Sponsorship

The Sponsorship Handbook: Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers

The Sponsorship Handbook: Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers by Pippa Collett
English | 18 Feb. 2011 | ISBN: 0470979844 | 264 Pages | PDF | 10 MB

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship.

Social Media Marketing: Creative Ideas For Event Planners  eBooks & eLearning

Posted by naag at March 3, 2016
Social Media Marketing: Creative Ideas For Event Planners

Social Media Marketing: Creative Ideas For Event Planners
MP4 | Video: AVC 1920x1080 | Audio: AAC 48KHz 2ch | Duration: 1 Hours | 2.99 GB
Genre: eLearning | Language: English

Learn how to make social media, branding, and sponsorship work for your event or festival.

Marketing Communications [Repost]  

Posted by tanas.olesya at Jan. 24, 2016
Marketing Communications [Repost]

Marketing Communications: A European Perspective by Prof Patrick De Pelsmacker
English | 8 Dec. 2006 | ISBN: 0273706934 | 629 Pages | PDF | MB

Marketing Communications: A European Perspective, third edition, covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet.
Routledge Handbook of Sports Sponsorship: Successful Strategies by Luiggino Torrigiani

Routledge Handbook of Sports Sponsorship: Successful Strategies by Luiggino Torrigiani
English | 17 Nov. 2006 | ISBN: 0415401119, 0415401100 | 288 Pages | PDF | 2 MB

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events.
Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance

Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance by Philip Gross
English | 2014 | ISBN: 3658072490 | 349 pages | PDF | 13,6 MB
Ambush Marketing & the Mega-Event Monopoly: How Laws are Abused to Protect Commercial Rights to Major Sporting Events

Ambush Marketing & the Mega-Event Monopoly: How Laws are Abused to Protect Commercial Rights to Major Sporting Events (ASSER International Sports Law Series) by Andre M. Louw
English | June 6, 2012 | ISBN: 9067048631 | 764 Pages | PDF | 5 MB

This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event sponsorship model. It examines ambush marketing of events and the law’s treatment of ambushing (specifically in the form of sui generis event legislation) in a review of 10 major jurisdictions selected on the basis of the importance of the events they are to host in the near future or have hosted recently, and the relevant domestic legislation.

Sponsor- and Country-Related Predictors of Sponsorship Effectiveness  eBooks & eLearning

Posted by Underaglassmoon at Dec. 21, 2014
Sponsor- and Country-Related Predictors of Sponsorship Effectiveness

Sponsor- and Country-Related Predictors of Sponsorship Effectiveness: Sponsorship in a National and International Environment
English | Marketing | December 14, 2014 | ISBN-10: 3658076836 | 185 pages | pdf | 3.2 mb

Christian Lucas investigates the effectiveness of sports sponsorships.

Marketing Communications, 3rd Edition (repost)  

Posted by libr at Aug. 17, 2014
Marketing Communications, 3rd Edition (repost)

Marketing Communications, 3rd Edition by Patrick De Pelsmacker, Maggie Geuens and Joeri van den Bergh
English | 2006-12-08 | ISBN: 0273706934 | 648 pages | PDF | 7,8 MB

Marketing Communications: A European Perspective, third edition, covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet.
Marketing Communications: A European Perspective (repost)

Marketing Communications: A European Perspective by Patrick De Pelsmacker, Maggie Geuens and Joeri Van Den Bergh
English | 4 edition | ISBN 10: 0273721380 | 2010 | PDF | 660 pages | 15,4 MB

Marketing Communications: A European Perspective provides an extensive overview of the key techniques and applications of marketing within a European context. The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling.

Marketing Communications, 3rd Edition (repost)  

Posted by interes at Sept. 14, 2012
Marketing Communications, 3rd Edition (repost)

Joeri Van Den Bergh, "Marketing Communications, 3rd Edition"
English | 2006-12-08 | ISBN: 0273706934 | 648 pages | PDF | 6,8 MB

Marketing Communications: A European Perspective, third edition, covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet. Filled with original, in-depth material, and supported by input from a number of premier marketing executives, Marketing Communications: A European Perspective, third edition, offers coverage from globally-recognised companies and brands, including Microsoft, Ford, Kitkat, McDonald's This book is designed to be of use to both undergraduate and postgraduate students of marketing communications.