3G Marketing: Communities and Strategic Partnerships by Timo Kasper
Wiley; 1 edition | August 6, 2004 | English | ISBN: 0470851007 | 358 pages | PDF | 2 MB
Next generation wireless is not about technology, it is all about marketing….
What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really need to read this book.