Marketing Innovation

Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods (repost)

Emma O'Brien, "Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods"
English | 2010 | ISBN: 1615208291 | 350 pages | PDF | 5,8 MB

There has been a significant increase in knowledge-driven industries over the past decade. Despite the importance of knowledge in the innovation process, little research has been conducted into how knowledge management can be applied to make the innovation process more effective.
Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods

Emma O'Brien, "Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods"
IGI | 2010 | ISBN: 1615208291 | 350 pages | PDF | 5,8 MB
Leverage Innovation Capability: Application of Total Innovation Management in China's SMEs' Study

Leverage Innovation Capability: Application of Total Innovation Management in China's SMEs' Study by Qingrui Xu and Jin Chen
English | 2012 | ISBN: 9814317853 | 520 pages | PDF | 6 MB

Strategic Innovative Marketing: 5th IC-SIM, Athens, Greece 2016  eBooks & eLearning

Posted by AvaxGenius at June 2, 2017
Strategic Innovative Marketing: 5th IC-SIM, Athens, Greece 2016

Strategic Innovative Marketing: 5th IC-SIM, Athens, Greece 2016 By Androniki KavouraDamianos P. SakasPetros Tomaras
English | PDF | 2017 | 530 Pages | ISBN : 3319562878 | 12 MB

This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes.
Sustainable Transport Development, Innovation and Technology: Proceedings of the 2016 TranSopot Conference

Michal Suchanek, "Sustainable Transport Development, Innovation and Technology: Proceedings of the 2016 TranSopot Conference"
2017 | ISBN-10: 3319514261 | 282 pages | PDF | 7 MB
The Strategic Drucker: Growth Strategies and Marketing Insights from the Works of Peter Drucker

Robert W. Swaim, "The Strategic Drucker: Growth Strategies and Marketing Insights from the Works of Peter Drucker"
English | 2009 | ISBN: 0470824069 | PDF | pages: 324 | 3.4 mb

How to Innovate in Marketing (Collection) (2nd Edition) (Repost)  eBooks & eLearning

Posted by ksveta6 at April 9, 2015
How to Innovate in Marketing (Collection) (2nd Edition) (Repost)

How to Innovate in Marketing (Collection) (2nd Edition) by Monique Reece, Michael Tasner, Tony Davila, Marc Epstein, Robert Shelton, Larry Arcature LLC Light, Joan Arcature LLC Kiddon
2013 | ISBN: 0133443086 | ASIN: B00COGYQQ2 | English | 1305 Pages | EPUB | 4.20 MB

Eurest Marketing & Innovation Magazine - Vol. 1, Issue 1  Magazines

Posted by AvaxGenius at Feb. 8, 2015
Eurest Marketing & Innovation Magazine - Vol. 1, Issue 1

Eurest Marketing & Innovation Magazine - Vol. 1, Issue 1
English | TRUE PDF | 80 Pages | 71.52 MB
Money and Ideas: Four Studies on Finance, Innovation and the Business Life Cycle (repost)

Money and Ideas: Four Studies on Finance, Innovation and the Business Life Cycle by Prashanth Mahagaonkar
English | 2009 | ISBN: 1441912274 | 107 pages | PDF | 1 MB

From the start, businesses experience a bewildering array of opportunities and hurdles. At every stage of a firm’s life cycle, the primary obstacle is access to capital. Drawing from a variety of fields and empirical research perspectives, this book presents four scientific studies that explore the implications of financial constraints during start-up and subsequent phases.
Money and Ideas: Four Studies on Finance, Innovation and the Business Life Cycle (repost)

Money and Ideas: Four Studies on Finance, Innovation and the Business Life Cycle by Prashanth Mahagaonkar
English | 2009 | ISBN: 1441912274 | 107 pages | PDF | 1 MB

From the start, businesses experience a bewildering array of opportunities and hurdles. At every stage of a firm’s life cycle, the primary obstacle is access to capital. Drawing from a variety of fields and empirical research perspectives, this book presents four scientific studies that explore the implications of financial constraints during start-up and subsequent phases.