Marketing Innovation

Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods (repost)

Emma O'Brien, "Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods"
English | 2010 | ISBN: 1615208291 | 350 pages | PDF | 5,8 MB

There has been a significant increase in knowledge-driven industries over the past decade. Despite the importance of knowledge in the innovation process, little research has been conducted into how knowledge management can be applied to make the innovation process more effective.
Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods

Emma O'Brien, "Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods"
IGI | 2010 | ISBN: 1615208291 | 350 pages | PDF | 5,8 MB

Eurest Marketing & Innovation Magazine - Vol. 1, Issue 1  Magazines

Posted by AvaxGenius at Feb. 8, 2015
Eurest Marketing & Innovation Magazine - Vol. 1, Issue 1

Eurest Marketing & Innovation Magazine - Vol. 1, Issue 1
English | TRUE PDF | 80 Pages | 71.52 MB
ReNew Marketing: 10 Instrumente zur Stärkung Ihres Marketings für mehr Wachstum und Innovation

Uwe Greunke, "ReNew Marketing: 10 Instrumente zur Stärkung Ihres Marketings für mehr Wachstum und Innovation"
2016 | German | ISBN-10: 3658139803 | 264 pages | PDF | 2 MB

Strategic Innovative Marketing: 4th IC-SIM, Mykonos, Greece 2015  eBooks & eLearning

Posted by Underaglassmoon at Oct. 5, 2016
Strategic Innovative Marketing: 4th IC-SIM, Mykonos, Greece 2015

Strategic Innovative Marketing: 4th IC-SIM, Mykonos, Greece 2015
Springer | Business & Management | Oct. 28 2016 | ISBN-10: 3319338633 | 764 pages | pdf | 9.7 mb

Editors: Kavoura, Androniki, Sakas, Damianos P., Tomaras, Petros (Eds.)
Presents cutting edge and rigorously developed papers on strategic issues in the science of innovation marketing
Focuses on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice
Contributions are written by scientists, researchers, and practitioners, with a special orientation in strategic marketing
Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research (Repost)

Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research by Jacqueline H. Beckley, Dulce Paredes, Kannapon Lopetcharat
Publisher: Wiley-Blackwell | 2012 | ISBN: 0813823978 | 403 pages | PDF | 4 MB

Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research brings together key thought-leaders and seasoned consumer researchers from corporate R&D, academia and marketing research companies to share their experiences, cutting edge consumer research tools and practical tips for successful and sustainable product innovation. This is an essential resource for product developers, marketers and technologists who want to implement consumer-centric innovation and are responsible for designing product-testing strategies from upfront innovation to support new product development.
Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation

Alexander Brem, Eric Viardot, "Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation"
ISBN: 3319145223 | 2015 | EPUB | 230 pages | 1 MB
Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap

Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap by David Wesley and Gloria Barczak
English | 2010 | ISBN: 0566091674 | 278 pages | PDF | 4 MB
Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation (repost)

Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation by Alexander Brem and Eric Viardot
English | 2015 | ISBN-10: 3319145223 | 230 pages | PDF | 4 mb
Collaboration and Co-creation: New Platforms for Marketing and Innovation (repost)

Collaboration and Co-creation: New Platforms for Marketing and Innovation by Gaurav Bhalla
English | 2010 | ISBN: 1441970819 | 205 pages | PDF | 3,5 MB