Branded Male: Marketing to Men
Publisher: Kogan Page | ISBN: 0749450118 | edition 2008 | PDF | 256 pages | 1,6 mb
Branded Male discusses the evolution of the male consumer and the efforts of marketers to tap into the underdeveloped male market. Using a typical modern male's weekday as a template, the book considers all the opportunities for marketing to him and the best ways to exploit these opportunities. Through this template, Branded Male examines male-centered branding in areas as diverse as cars, restaurants, technology, fashion & grooming, bars, gyms and books.