Lynda.com - Best Practices for Flash-based Banner Ads | 472 MBBest Practices for Flash-based Banner Ads
Duration: 3h 59m | Video: AVC (.mov) 960x540 15fps 200Kbps | Audio: AAC 48KHz 96Kbps 1ch
Genre: eLearning | Language: English
explains how to build eye-catching banner ads in Flash Professional that achieve design goals and satisfy the requirements of search engines and the sites where the ads will display. Author Anastasia McCune explores the current standards of banner ad design, offers a series of best practices for technical development, including incorporating video, and details the necessary information to gather from clients and publishers in order to build an ad. Then Anastasia constructs a number of banner ad examples—simple, expandable, and multi-panel—from start to finish, showing how to optimize assets and add interactivity. Exercise files accompany the course.