Brand Premium: How Smart Brands Make More Money By Nigel Hollis
English | PDF | 2013 | 226 Pages | ISBN : 1137279915 | 1.55 MB
Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand's social standing? Author Nigel Hollis believes the answer to all those questions is "yes." Yet the vast majority of brands today trade on past equity and transient buzz.