Understanding Michael Porter: The Essential Guide to Competition and Strategy by Joan Magretta
English | 2012 | ISBN-10: 1422160599 | EPUB, MOBI | 256 pages | 0,6 + 0,7 MB
Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.