After landing a client, the designer's first chore is to communicate and develop the initial idea, whether it's a storyboard for a film or ad, or a multifaceted marketing campaign for a product or service. Learn how to transform a client's request into a presentable concept in this course. Craig Smallish walks through the development process for various creative scenarios, from assessing the client and the scope of the job to free-associating and sketching your ideas. Learn to create descriptive copy to accompany your visuals and create iteration after iteration of your design. Finally, Craig shows how to choose your strongest idea through a process of refinement.
In this course, veteran talent director and author Cindy Mayer shows how to prepare for and conduct employee interviews in person, over the phone, and with video-conferencing tools. Understand what your ideal candidate would bring to the table and use that information to structure a job description and effectively scan resumes. Next, build an interviewing plan, and develop questions that elicit thoughtful, helpful responses. Finally, learn how to conduct an interview, probe for more depth with follow-up questions, navigate pitfalls, and take next steps after the interview. Cindy includes a sample interview that illustrates these techniques in action.