Lynda - Writing for the Web | 163MB
Duration: 1h 25m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Beginner | Language: English
People read differently online: they scan. They're trying to find information quickly. Writing with this goal in mind makes a website more appealing, and makes customers more likely to visit more often and buy products and services. In this course, Chris Nodder offers seven practical techniques for writing successfully on the web, including front-loading content, writing at the right grade level, avoiding jargon, and keeping content up to date.