Designing for People by Henry Drefuss
2012 | ePUB | English | 256 pp | ISBN: 9781621531500, 1621531503 | 80.1 MB | Retail
ISBN from Booktopia.au
DREYFUSS is completely right when he talks about the responsibility of industrial design in Designing for People, which I now consider a classic and a must-read for every businessperson who cares about quality. He wrote about the conceptual framework for this book in the Harvard Business Review in 1950, over fifty years ago, and the book was first published in 1955. Think of it: His thesis was given to business, and to all of us, that long ago and we still don’t know the value of industrial design. His message was simple: Every point of contact between what is designed, and the customer/user, must be positive, a delight—it must make us happier.
I agree with what Dreyfuss writes about how good design gives to the user self-assurance, efficiency, and satisfaction. But he doesn’t stop there—he emphasizes how industrial designers need to understand the producer’s viewpoint as well. The republication of this classic gives us all the opportunity to understand and utilize the power of industrial design.
Read it!! TOM PETERS, author of In Search of Excellence