The Winner Effect: How Power Affects Your Brain (Audiobook)
11 Mar 2013 | Unabridged MP3 @ 48 Kbps | ASIN: B00BSCNRNG | Duration: 8 hrs and 38 mins | 193 MB
Genre: Business / Lifestyle | Ian Robertson (Author), Kevin Kenerly (Narrator) | Language: English
The "winner effect" is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident, and more aggressive. The effect is as strong as any drug. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive.