Common Knowledge: How Companies Thrive by Sharing What They Know
Harvard Business Press | 2000 | ISBN: 0875849040 | 188 pages | PDF | 1.9MB
Breakthrough Research on Knowledge Transfer Reveals Five Proven Methods for Making Knowledge Sharing a Reality-Which are Right for Your Company?
While external knowledge-about customers, about competitors-is critical, it rarely provides a competitive edge for companies because such information is equally available to everyone. But internal "know-how" that is unique to a specific company-how to introduce a new drug into the diabetes market, how to decrease assembly time in an automobile plant-is the stuff of which sustained competitive advantage is made.