Free Prize Inside!: The Next Big Marketing Idea and Purple Cow: Transform Your Business by Being Remarkable
Audio CDs in MP3 / English: MP3, 128 kb/s (2 ch) | Duration: 6 hours | 2009, 2011 | ISBN-10: 1596597585 | 336 MB
Genre: Economics and finances
In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands?