Digital Business Leadership: Digital Transformation, Business Model Innovation, Agile Organization, Change Management By Ralf T. Kreutzer
English | PDF,EPUB | 2018 | 274 Pages | ISBN : 3662565471 | 24.83 MB
This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization – not only of communication, but of complete value chains – has led to a need to establish a digital business leadership.