Electronic Commerce: A Managerial and Social Networks Perspective By Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban English | EPUB | 2015 | 791 Pages | ISBN : 3319100904 | 8.28 MB
Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition.
Artur Wymyslowski, Nancy Iwamoto, Matthew Yuen, Haibo Fan - Molecular Modeling and Multiscaling Issues for Electronic Material Applications: Volume 2 Published: 2014-11-21 | ISBN: 3319128612, 3319366661 | PDF | 194 pages | 8.95 MB
Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions By Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams English | PDF | 2017 | 148 Pages | ISBN : 3319524585 | 2.17 MB
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness.