DK Essential Managers: Marketing Effectively by Adele Hayward
DK ADULT | February 28, 2001 | English | ISBN: 0789471485 | 72 pages | PDF | 13 MB
Learn all you need to know to improve your marketing skills, from researching and analyzing customers' buying habits to creating and managing a strong brand. Marketing Effectively not only shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting new opportunities, and developing a winning marketing strategy, it also provides practical information on enhancing the image of your organization. Power tips help you to improve dramatically your chances of attaining instantly recognizable products.