Dictionary of Marketing

The Advanced Dictionary of Marketing [Repost]  

Posted by tanas.olesya at Dec. 2, 2015
The Advanced Dictionary of Marketing [Repost]

The Advanced Dictionary of Marketing: Putting Theory to Use by Scott G. Dacko
English | Jan. 2008 | ISBN: 0199285993 | 632 Pages | PDF | 6 MB

This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Covering 1,098 terms, the dictionary includes over 500 major entries

The Encyclopaedic Dictionary of Marketing [Repost]  

Posted by tanas.olesya at Nov. 19, 2015
The Encyclopaedic Dictionary of Marketing [Repost]

The Encyclopaedic Dictionary of Marketing (Response Books) by Kaleem Mohammad Khan
English | 7 Aug. 2006 | ISBN: 0761935010 | 597 Pages | PDF | 1 MB

This reader-friendly dictionary covers around 5,000 terms, concepts, theories, methods and techniques related to general marketing, advertising, sales promotion, sales management, retailing, international marketing, consumer behaviour, e-marketing, marketing research and service marketing.
The Encyclopaedic Dictionary of Marketing (Response Books) (repost)

The Encyclopaedic Dictionary of Marketing (Response Books) by Kaleem Mohammad Khan and Mohammed Naved Khan
English | 2006-11-30 | ISBN: 0761935010 | 328 pages | PDF | 1,9 MB

In the dynamic field of marketing, new terms, concepts, and techniques are emerging everyday. Keeping track of them is very difficult, if not impossible. This dictionary serves as a comprehensive guide to understanding marketing, its lexicon, and their usage. Marketing is discussed in all its dimensions, going beyond just the meaning of words to their etymology, nuances, and current significance.

Dictionary of Marketing Terms  eBooks & eLearning

Posted by tanas.olesya at May 16, 2016
Dictionary of Marketing Terms

Dictionary of Marketing Terms (Barron's Business Guides) by Jane Imber
English | Apr. 1, 2000 | ISBN: 0764112147 | 615 Pages | PDF | 2 MB

Books in Barron's pocket-sized Business Dictionaries series list thousands of specialized terms alphabetically and present concise definitions. The authors of all books in this series are recognized authorities in their special fields. Newly updated editions reflect new technologies and recent business trends.

Dictionary of Marketing [Repost]  

Posted by tanas.olesya at Dec. 2, 2015
Dictionary of Marketing [Repost]

Dictionary of Marketing: Over 7,000 Terms Clearly Defined by A. Ivanovic
English | 7 July 2003 | ISBN: 0747566216 | 304 Pages | PDF | 3 MB

This fully revised third edition contains 7,000 entries, each with a part of speech, a note on grammar, an encyclopaedic commentary, and an example sentence to show how the term is used in context.

International Dictionary of Marketing [Repost]  

Posted by tanas.olesya at Nov. 19, 2015
International Dictionary of Marketing [Repost]

International Dictionary of Marketing: Over 1000 Professional Terms and Techniques by Daniel Yadin
English | 29 Mar. 2002 | ISBN: 0749435321 | 449 Pages | PDF | 1 MB

Written in clear English, this title provides descriptions of the techniques, practices, terminology and jargon used in all marketing-related areas. Presented alphabetically in the book, these include the areas of: marketing communications, the media, advertising, public relations, sales promotion, corporate communications and the Internet.
The Encyclopaedic Dictionary of Marketing (Response Books)

Kaleem Mohammad Khan, Mohammed Naved Khan "The Encyclopaedic Dictionary of Marketing (Response Books)"
Sage Publications Pvt. Ltd | 2006-11-30 | ISBN: 0761935010 | 328 pages | PDF | 1,5 MB
The Advanced Dictionary of Marketing: Putting Theory to Use

Scott Dacko “The Advanced Dictionary of Marketing: Putting Theory to Use"
Oxford University Press, USA | 2008-02-03 | ISBN: 0199285993 | 625 pages | PDF | 2 MB

Dictionary of Marketing  

Posted by tot167 at March 7, 2008
Dictionary of Marketing

A. Ivanovic, P.H. Collin “Dictionary of Marketing"
Bloomsbury Publishing PLC | 2003-07-07 | ISBN:0747566216 | PDF | 304 pages | 3,8 Mb

International Dictionary of Marketing  

Posted by tika12 at Jan. 3, 2008
International Dictionary of Marketing

Daniel Yadin, " International Dictionary of Marketing"
Kogan Page; 1st edition (December 15, 2001) | ISBN: 0749435321 | 288 pages | PDF | 1,2 Mb