Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
Language: English | EPUB / MOBI | ISBN-10: 0071819894 | 2013 | 256 pages | 6 MB / 7 MB
How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about.