Consumer Generated Media

Advertising and New Media 1st Edition  eBooks & eLearning

Posted by alt_f4 at Aug. 28, 2015
Advertising and New Media 1st Edition

Advertising and New Media by Christina Spurgeon
English | Dec. 16, 2007 | ISBN: 0415430348, 0415430356 | 142 Pages | PDF | 1 MB

This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers.

Media Today: Mass Communication in a Converging World(Repost)  eBooks & eLearning

Posted by Nice_smile) at Feb. 8, 2017
Media Today: Mass Communication in a Converging World(Repost)

Media Today: Mass Communication in a Converging World by Joseph Turow
English | 2013 | ISBN: 0415536421 | 464 Pages | PDF | 9.47 MB

Social Web Artifacts for Boosting Recommenders: Theory and Implementation [Repost]  eBooks & eLearning

Posted by ChrisRedfield at July 18, 2015
Social Web Artifacts for Boosting Recommenders: Theory and Implementation [Repost]

Cai-Nicolas Ziegler - Social Web Artifacts for Boosting Recommenders: Theory and Implementation
Published: 2013-04-23 | ISBN: 331900526X, 3319032879 | PDF | 187 pages | 5.09 MB
Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty (repost)

Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty by Leland Harden and Bob Heyman
English | 2009 | ISBN: 0814410723 | 256 pages | PDF | 2,7 MB

In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace.
Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty (repost)

Leland Harden, Bob Heyman, "Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty"
2009 | ISBN: 0814410723 | 256 pages | PDF | 3,6 MB

Social Web Artifacts for Boosting Recommenders: Theory and Implementation  eBooks & eLearning

Posted by avava at Sept. 14, 2013
Social Web Artifacts for Boosting Recommenders: Theory and Implementation

Cai-Nicolas Ziegler, "Social Web Artifacts for Boosting Recommenders: Theory and Implementation"
ISBN: 331900526X | 2013 | PDF | 192 pages | 5.1 MB

Media, Crime, and Criminal Justice: Images, Realities, and Policies  eBooks & eLearning

Posted by bookwyrm at April 5, 2012
Media, Crime, and Criminal Justice: Images, Realities, and Policies

Media, Crime, and Criminal Justice: Images, Realities, and Policies By Ray Surette
2011 | 277 Pages | ISBN: 0495809144 | PDF | 3 MB
Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty

Leland Harden, Bob Heyman, "Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty"
AMACOM | 2009 | ISBN: 0814410723 | 256 pages | PDF | 2,2 MB

User-generated content for digital marketing strategy  eBooks & eLearning

Posted by AlenMiler at April 2, 2015
User-generated content for digital marketing strategy

User-generated content for digital marketing strategy: A blueprint for modern marketing managers by Adriaan Brits
English | March 26, 2015 | ASIN: B00VAA4Y7Y | 143 Pages | AZW3/MOBI/EPUB/PDF (conv) | 6.6 MB

The marketing environment evolved to a point where one way marketing messages made way for interactive discussions. Now, even product design and the creation of advertisements developed by companies are also making room for more involvement by consumers.
Handbook of Research on Digital Media and Advertising: User Generated Content Consumption (repost)

Neal M. Burns, "Handbook of Research on Digital Media and Advertising: User Generated Content Consumption"
English | 2010 | ISBN: 1605667927 | 550 pages | PDF | 6,6 MB

Media professionals today are facing numerous changes within mass media that will continue to impact the creation and delivery of persuasive messages. The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution of consumerism within the context of media change. Containing findings from international experts, this Handbook of Research provides coverage of practical issues related to consumer power shifts, economic issues related to media exposure, and definitions to understand the dynamics involved with consumerism.