Consumer Generated Media

Advertising and New Media 1st Edition  eBooks & eLearning

Posted by alt_f4 at Aug. 28, 2015
Advertising and New Media 1st Edition

Advertising and New Media by Christina Spurgeon
English | Dec. 16, 2007 | ISBN: 0415430348, 0415430356 | 142 Pages | PDF | 1 MB

This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers.
Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty (repost)

Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty by Leland Harden and Bob Heyman
English | 2009 | ISBN: 0814410723 | 256 pages | PDF | 2,7 MB

Media Today: Mass Communication in a Converging World(Repost)  eBooks & eLearning

Posted by Nice_smile) at Feb. 8, 2017
Media Today: Mass Communication in a Converging World(Repost)

Media Today: Mass Communication in a Converging World by Joseph Turow
English | 2013 | ISBN: 0415536421 | 464 Pages | PDF | 9.47 MB

Social Web Artifacts for Boosting Recommenders: Theory and Implementation [Repost]  eBooks & eLearning

Posted by ChrisRedfield at July 18, 2015
Social Web Artifacts for Boosting Recommenders: Theory and Implementation [Repost]

Cai-Nicolas Ziegler - Social Web Artifacts for Boosting Recommenders: Theory and Implementation
Published: 2013-04-23 | ISBN: 331900526X, 3319032879 | PDF | 187 pages | 5.09 MB
Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty (repost)

Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty by Leland Harden and Bob Heyman
English | 2009 | ISBN: 0814410723 | 256 pages | PDF | 2,7 MB

In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace.
Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty (repost)

Leland Harden, Bob Heyman, "Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty"
2009 | ISBN: 0814410723 | 256 pages | PDF | 3,6 MB

Social Web Artifacts for Boosting Recommenders: Theory and Implementation  eBooks & eLearning

Posted by avava at Sept. 14, 2013
Social Web Artifacts for Boosting Recommenders: Theory and Implementation

Cai-Nicolas Ziegler, "Social Web Artifacts for Boosting Recommenders: Theory and Implementation"
ISBN: 331900526X | 2013 | PDF | 192 pages | 5.1 MB

Media, Crime, and Criminal Justice: Images, Realities, and Policies  eBooks & eLearning

Posted by bookwyrm at April 5, 2012
Media, Crime, and Criminal Justice: Images, Realities, and Policies

Media, Crime, and Criminal Justice: Images, Realities, and Policies By Ray Surette
2011 | 277 Pages | ISBN: 0495809144 | PDF | 3 MB
Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty

Leland Harden, Bob Heyman, "Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty"
AMACOM | 2009 | ISBN: 0814410723 | 256 pages | PDF | 2,2 MB

Social Media Marketing: Emerging Concepts and Applications  eBooks & eLearning

Posted by AvaxGenius at Feb. 8, 2018
Social Media Marketing: Emerging Concepts and Applications

Social Media Marketing: Emerging Concepts and Applications By Githa Heggde
English | PDF,EPUB | 2018 | 236 Pages | ISBN : 9811053227 | 5.08 MB

This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses. Researchers and marketers are still struggling with the profound impact of rapidly evolving social media on viral user-generated content, its ability to shape consumer perceptions, and the constantly changing landscape for developing business cases to proactively engage with stakeholders.