How to Compose Popular Songs That Will Sell is the fifth solo studio album from Irish singer, Bob Geldof. It was released on 12 October 2010. How to Compose Popular Songs That Will Sell is Geldof's first album since 2001's Sex, Age & Death, and marks his return to the Mercury Records label. The album reached no. 89 on the UK Albums Chart in its week of entry on 13 February 2011.
Set to vernacular texts dealing mainly with the theme of love, frottole were short, improvisatory polyphonic songs with instrumental accompaniment that flourished in the Renaissance courts of Italy for some forty years between c. 1480 and 1520. Despite its apparent simplicity, this completely new genre of song inspired some of Europe’s greatest vocal and instrumental musicians. The recent invention of movable type added further to its popularity. This recording explores a representative selection, including work published by the historically pivotal figure of Ottaviano Petrucci.