Cause Marketing

Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits  eBooks & eLearning

Posted by tot167 at Jan. 18, 2009
Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits

Jocelyne Daw, "Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits"
Wiley | 2006-03-31 | ISBN: 0471717509 | 312 pages | PDF | 1,8 MB

Cause Marketing  eBooks & eLearning

Posted by outcaast at May 24, 2007
187181
Joe Marconi, «Cause Marketing»
Kaplan Business | ISBN 0793152585 | 2002-08-07 | 240 pages | PDF | 1.5 Mb

Two-thirds of Americans report having greater trust in companies aligned with a social issue.
Cause-related marketing programs not only enhance a company's image but also increase employee satisfaction. Ninety percent of employees in companies with such programs report feeling proud of their company. Cause Marketing will show all businesses, regardless of size, how to work with a socially responsible organization, cause, or event to increase brand equity and consumer and employee loyalty, to differentiate their brands from competition, and to boost profits.
Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

Good Works!: Marketing and Corporate Initiatives that Build a Better World…and the Bottom Line by Philip Kotler and David Hessekiel
English | 2012 | ISBN: 1118206681 | 288 pages | PDF | 3 MB

Greener Products: The Making and Marketing of Sustainable Brands (repost)  eBooks & eLearning

Posted by interes at May 31, 2014
Greener Products: The Making and Marketing of Sustainable Brands (repost)

Greener Products: The Making and Marketing of Sustainable Brands by Al Iannuzzi
English | 2011 | ISBN-10: 1439854319 | 222 pages | PDF | 4,6 MB

As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products’ sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform.

Greener Products: The Making and Marketing of Sustainable Brands (repost)  eBooks & eLearning

Posted by arundhati at July 8, 2013
Greener Products: The Making and Marketing of Sustainable Brands (repost)

Al Iannuzzi, "Greener Products: The Making and Marketing of Sustainable Brands"
2011 | ISBN-10: 1439854319 | 222 pages | PDF | 4,6 MB

Greener Products: The Making and Marketing of Sustainable Brands  eBooks & eLearning

Posted by roxul at March 30, 2012
Greener Products: The Making and Marketing of Sustainable Brands

Al Iannuzzi, "Greener Products: The Making and Marketing of Sustainable Brands"
English | ISBN: 1439854319 | 2011 | 222 pages | PDF | 4,6 MB

Storytelling for Marketing and Entrepreneurship (2016)  eBooks & eLearning

Posted by naag at Nov. 3, 2016
Storytelling for Marketing and Entrepreneurship (2016)

Storytelling for Marketing and Entrepreneurship
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 2.5 Hours | Lec: 40 | 5.70 GB
Genre: eLearning | Language: English

The Storytelling Guide to Attracting Better Customers and Building a Powerful Business Brand

Cause Related Marketing in Deutschland  eBooks & eLearning

Posted by tanas.olesya at July 17, 2016
Cause Related Marketing in Deutschland

Cause Related Marketing in Deutschland: Theoretische Fundierung und Empirische Analyse von Melanie Roos
Deutsch | 4. März 2012 | ISBN: 383493934X | 251 Seiten | PDF | 2 MB

Die vorliegende Arbeit identifiziert Erfolgsfaktoren von Cause related Management - Maßnahmen und zeigt deren Einflussstärke auf den Kaufentscheidungsprozess auf.

The Periscope Business Marketing Formula  eBooks & eLearning

Posted by C2U at Jan. 18, 2016
The Periscope Business Marketing Formula

The Periscope Business Marketing Formula
1.5 Hours | Video: AVC (.mp4) 1280x720 | Audio: AAC 48KHz 2ch | 110 MB
Genre: eLearning | English

A step-by-step method for promoting your business, brand, or cause on Periscope [Includes Sample Scripts and Workbook]

Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off  eBooks & eLearning

Posted by interes at Jan. 18, 2016
Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off

Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off by Jim Cockrum
English | 2011 | ISBN: 1118034716 | 352 pages | PDF | 2,2 MB