Cause Marketing

Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits

Jocelyne Daw, "Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits"
Wiley | 2006-03-31 | ISBN: 0471717509 | 312 pages | PDF | 1,8 MB

Cause Marketing  eBooks & eLearning

Posted by outcaast at May 24, 2007
187181
Joe Marconi, «Cause Marketing»
Kaplan Business | ISBN 0793152585 | 2002-08-07 | 240 pages | PDF | 1.5 Mb

Two-thirds of Americans report having greater trust in companies aligned with a social issue.
Cause-related marketing programs not only enhance a company's image but also increase employee satisfaction. Ninety percent of employees in companies with such programs report feeling proud of their company. Cause Marketing will show all businesses, regardless of size, how to work with a socially responsible organization, cause, or event to increase brand equity and consumer and employee loyalty, to differentiate their brands from competition, and to boost profits.

Cause Related Marketing in Deutschland  eBooks & eLearning

Posted by tanas.olesya at July 17, 2016
Cause Related Marketing in Deutschland

Cause Related Marketing in Deutschland: Theoretische Fundierung und Empirische Analyse von Melanie Roos
Deutsch | 4. März 2012 | ISBN: 383493934X | 251 Seiten | PDF | 2 MB

Die vorliegende Arbeit identifiziert Erfolgsfaktoren von Cause related Management - Maßnahmen und zeigt deren Einflussstärke auf den Kaufentscheidungsprozess auf.
The Effects of Cause-Related Marketing on Customers' Attitudes and Buying Behavior (repost)

Denise Steckstor, "The Effects of Cause-Related Marketing on Customers' Attitudes and Buying Behavior"
G..bler V..lag | 2012 | ISBN: 383493240X | 192 pages | PDF | 2 MB
Cause Related Marketing: Grundlagen - Erfolgsfaktoren - Praxisbeispiele

Marcus Stumpf, Iris Teufl - Cause Related Marketing: Grundlagen - Erfolgsfaktoren - Praxisbeispiele
Published: 2014-01-31 | ISBN: 3834930415 | PDF | 152 pages | 4 MB
The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (repost)

The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause by Kivi Leroux Miller and Katya Andresen
English | 2010 | ISBN-10: 0470539658 | PDF | 256 pages | 2,6 MB

A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded.
The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (repost)

Kivi Leroux Miller, "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause"
2010 | ISBN-10: 0470539658 | PDF | 256 pages | 5 MB
Designing for the Greater Good: The Best in Cause-Related Marketing and Nonprofit Design

Designing for the Greater Good: The Best in Cause-Related Marketing and Nonprofit Design By Peleg Top, Jonathan Cleveland
2010 | 288 Pages | ISBN: 0061765309 | EPUB | 25 MB
The Effects of Cause-Related Marketing on Customers' Attitudes and Buying Behavior

Denise Steckstor, "The Effects of Cause-Related Marketing on Customers' Attitudes and Buying Behavior"
G..bler V..lag | 2012 | ISBN: 383493240X | 192 pages | PDF | 1,5 MB

Gulf Marketing Review - December 2016 - January 2017  Magazines

Posted by Torries at Dec. 6, 2016
Gulf Marketing Review - December 2016 - January 2017

Gulf Marketing Review - December 2016 - January 2017
English | 68 pages | True PDF | 17,5 MB