Cause Marketing

Hiding Politics in Plain Sight: Cause Marketing, Corporate Influence, and Breast Cancer Policymaking

Hiding Politics in Plain Sight: Cause Marketing, Corporate Influence, and Breast Cancer Policymaking by Patricia Strach
English | 2016 | ISBN: 0190606843, 0190606851 | 256 pages | PDF | 2,3 MB

Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits  eBooks & eLearning

Posted by tot167 at Jan. 18, 2009
Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits

Jocelyne Daw, "Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits"
Wiley | 2006-03-31 | ISBN: 0471717509 | 312 pages | PDF | 1,8 MB

Cause Marketing  eBooks & eLearning

Posted by outcaast at May 24, 2007
187181
Joe Marconi, «Cause Marketing»
Kaplan Business | ISBN 0793152585 | 2002-08-07 | 240 pages | PDF | 1.5 Mb

Two-thirds of Americans report having greater trust in companies aligned with a social issue.
Cause-related marketing programs not only enhance a company's image but also increase employee satisfaction. Ninety percent of employees in companies with such programs report feeling proud of their company. Cause Marketing will show all businesses, regardless of size, how to work with a socially responsible organization, cause, or event to increase brand equity and consumer and employee loyalty, to differentiate their brands from competition, and to boost profits.

Greener Products: The Making and Marketing of Sustainable Brands (repost)  eBooks & eLearning

Posted by libr at May 26, 2017
Greener Products: The Making and Marketing of Sustainable Brands (repost)

Greener Products: The Making and Marketing of Sustainable Brands by Al Iannuzzi
English | 2011 | ISBN-10: 1439854319 | 222 pages | PDF | 4,6 MB
Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

Good Works!: Marketing and Corporate Initiatives that Build a Better World…and the Bottom Line by Philip Kotler and David Hessekiel
English | 2012 | ISBN: 1118206681 | 288 pages | PDF | 3 MB

Greener Products: The Making and Marketing of Sustainable Brands (repost)  eBooks & eLearning

Posted by interes at May 31, 2014
Greener Products: The Making and Marketing of Sustainable Brands (repost)

Greener Products: The Making and Marketing of Sustainable Brands by Al Iannuzzi
English | 2011 | ISBN-10: 1439854319 | 222 pages | PDF | 4,6 MB

As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products’ sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform.

Greener Products: The Making and Marketing of Sustainable Brands (repost)  eBooks & eLearning

Posted by arundhati at July 8, 2013
Greener Products: The Making and Marketing of Sustainable Brands (repost)

Al Iannuzzi, "Greener Products: The Making and Marketing of Sustainable Brands"
2011 | ISBN-10: 1439854319 | 222 pages | PDF | 4,6 MB

Greener Products: The Making and Marketing of Sustainable Brands  eBooks & eLearning

Posted by roxul at March 30, 2012
Greener Products: The Making and Marketing of Sustainable Brands

Al Iannuzzi, "Greener Products: The Making and Marketing of Sustainable Brands"
English | ISBN: 1439854319 | 2011 | 222 pages | PDF | 4,6 MB
Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success

Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success
English | 2017 | ISBN-10: 1546910638 | 488 pages | PDF + EPUB | 5.84 Mb

Email marketing's power is matched only by how incredibly misunderstood it is.
Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off (repost)

Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off by Jim Cockrum
English | 2011 | ISBN: 1118034716 | 327 pages | EPUB | 2,8 MB