Cause Marketing

Hiding Politics in Plain Sight: Cause Marketing, Corporate Influence, and Breast Cancer Policymaking

Hiding Politics in Plain Sight: Cause Marketing, Corporate Influence, and Breast Cancer Policymaking by Patricia Strach
English | 2016 | ISBN: 0190606843, 0190606851 | 256 pages | PDF | 2,3 MB

Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits  eBooks & eLearning

Posted by tot167 at Jan. 18, 2009
Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits

Jocelyne Daw, "Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits"
Wiley | 2006-03-31 | ISBN: 0471717509 | 312 pages | PDF | 1,8 MB

Cause Marketing  eBooks & eLearning

Posted by outcaast at May 24, 2007
187181
Joe Marconi, «Cause Marketing»
Kaplan Business | ISBN 0793152585 | 2002-08-07 | 240 pages | PDF | 1.5 Mb

Two-thirds of Americans report having greater trust in companies aligned with a social issue.
Cause-related marketing programs not only enhance a company's image but also increase employee satisfaction. Ninety percent of employees in companies with such programs report feeling proud of their company. Cause Marketing will show all businesses, regardless of size, how to work with a socially responsible organization, cause, or event to increase brand equity and consumer and employee loyalty, to differentiate their brands from competition, and to boost profits.
Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

Good Works!: Marketing and Corporate Initiatives that Build a Better World…and the Bottom Line by Philip Kotler and David Hessekiel
English | 2012 | ISBN: 1118206681 | 288 pages | PDF | 3 MB

Greener Products: The Making and Marketing of Sustainable Brands (repost)  eBooks & eLearning

Posted by interes at May 31, 2014
Greener Products: The Making and Marketing of Sustainable Brands (repost)

Greener Products: The Making and Marketing of Sustainable Brands by Al Iannuzzi
English | 2011 | ISBN-10: 1439854319 | 222 pages | PDF | 4,6 MB

As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products’ sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform.

Greener Products: The Making and Marketing of Sustainable Brands (repost)  eBooks & eLearning

Posted by arundhati at July 8, 2013
Greener Products: The Making and Marketing of Sustainable Brands (repost)

Al Iannuzzi, "Greener Products: The Making and Marketing of Sustainable Brands"
2011 | ISBN-10: 1439854319 | 222 pages | PDF | 4,6 MB

Greener Products: The Making and Marketing of Sustainable Brands  eBooks & eLearning

Posted by roxul at March 30, 2012
Greener Products: The Making and Marketing of Sustainable Brands

Al Iannuzzi, "Greener Products: The Making and Marketing of Sustainable Brands"
English | ISBN: 1439854319 | 2011 | 222 pages | PDF | 4,6 MB
Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising...

Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money by Kivi Leroux Miller
English | 2013 | ISBN: 1118444027 | 432 pages | PDF | 2 MB

Marketing Performance: How Marketers Drive Profitable Growth  eBooks & eLearning

Posted by Grev27 at Dec. 3, 2016
Marketing Performance: How Marketers Drive Profitable Growth

Thomas Bauer, Tjark Freundt, Jonathan Gordon, Jesko Perrey, "Marketing Performance: How Marketers Drive Profitable Growth"
English | ISBN: 1119278333 | 2016 | EPUB | 200 pages | 2,1 MB
Marketing Audit Handbook: Tools, Techniques and Checklists to Exploit Your Marketing Resources (repost)

Marketing Audit Handbook: Tools, Techniques and Checklists to Exploit Your Marketing Resources by Aubrey Wilson
English | 15 Apr 2002 | ISBN: 0749437359 | 466 Pages | PDF | 2 MB

This title offers practical assistance to marketing and sales departments. Aubrey Wilson seeks to guide the reader out of long-term, formal strategies and jargon into a more straightforward analysis of how to get the most from the marketing audit.