Heartland: How to Build Companies as Strong as Countries by Mark C. Scott (Author)
Publisher: Wiley; 1 edition (June 12, 2001) | ISBN-10: 0471499366 | PDF | 0,6 Mb | 224 pages
A revolutionary new approach to managing transnational corporations
In his acclaimed Reinspiring the Corporation, competitive strategy expert Mark Scott introduced a dynamic approach to building employee commitment for competitive excellence. Now Scott breaks new ground with a revolutionary approach to harnessing the energy and talents of employees of multinational firms. In a radical departure from conventional thinking on the subject, which tends to focus exclusively on the structural challenges of managing transnational enterprises, Scott focuses on the social dimension.