Gert Laursen, Jesper Thorlund , "Business Analytics for Managers: Taking Business Intelligence Beyond Reporting"
2010 | ISBN: 0470890614 | 272 pages | PDF | 4,1 MB
World-class guidance for delivering the right decision support to the right people at the right time
A vital blueprint for organizations that want to thrive in the competitive fray, Business Analytics for Managers presents a sustainable business analytics (BA) model focusing on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies and organizational circumstances.