Brands Companies

Fashion Branding and Communication: Core Strategies of European Luxury Brands (repost)

Fashion Branding and Communication: Core Strategies of European Luxury Brands (Palgrave Studies in Practice: Global Fashion Brand Management) by Byoungho Jin
English | 28 July 2017 | ISBN: 1137523425 | 208 Pages | PDF | 10.39 MB

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles,

Greener Products: The Making and Marketing of Sustainable Brands (repost)  eBooks & eLearning

Posted by libr at May 26, 2017
Greener Products: The Making and Marketing of Sustainable Brands (repost)

Greener Products: The Making and Marketing of Sustainable Brands by Al Iannuzzi
English | 2011 | ISBN-10: 1439854319 | 222 pages | PDF | 4,6 MB

Brands With a Conscience: How to Build a Successful and Responsible Brand  eBooks & eLearning

Posted by Underaglassmoon at May 24, 2017
Brands With a Conscience: How to Build a Successful and Responsible Brand

Brands With a Conscience: How to Build a Successful and Responsible Brand
Kogan Page | English | 2016 | ISBN-10: 0749475447 | 240 pages | PDF | 2.83 mb

by Nicholas Ind (Editor), Sandra Horlings (Editor)

Brand vs Wild: Building Resilient Brands for Harsh Business Environments [Audiobook]  eBooks & eLearning

Posted by tarantoga at May 13, 2017
Brand vs Wild: Building Resilient Brands for Harsh Business Environments [Audiobook]

Jonathan David Lewis, Grover Gardner (Narrator), "Brand vs Wild: Building Resilient Brands for Harsh Business Environments"
ASIN: B0725HX8WF | 2017 | MP3@64 kbps | ~06:04:00 | 173 MB
Fashion Branding and Communication: Core Strategies of European Luxury Brands (Palgrave Studies in Practice

Fashion Branding and Communication: Core Strategies of European Luxury Brands (Palgrave Studies in Practice: Global Fashion Brand Management) by Byoungho Jin
English | 28 July 2017 | ISBN: 1137523425 | 208 Pages | PDF | 10.39 MB

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles,
The 'Made in Germany' Champion Brands: Nation Branding, Innovation and World Export Leadership

The 'Made in Germany' Champion Brands: Nation Branding, Innovation and World Export Leadership by Ugesh A. Joseph
English | 2013 | ISBN: 1409466469 | 296 pages | PDF | 3,3 MB
Rediscovering Japanese Business Leadership: 15 Japanese Managers and the Companies They're Leading to New Growth (repost)

Rediscovering Japanese Business Leadership: 15 Japanese Managers and the Companies They're Leading to New Growth by Yozo Hasegawa and Anthony Kimm
English | 2010 | ISBN-10: 0470824956 | PDF | 256 pages | 3 MB

How Cool Brands Stay Hot : Branding to Generations Y and Z, 3rd Edition  eBooks & eLearning

Posted by readerXXI at April 14, 2017
How Cool Brands Stay Hot : Branding to Generations Y and Z, 3rd Edition

How Cool Brands Stay Hot :
Branding to Generations Y and Z, 3rd Edition

by Joeri Van den Bergh and Mattias Behrer
English | 2016 | ISBN: 0749477172 | 310 Pages | PDF | 4.67 MB

This fully revised 3rd edition of How Cool Brands Stay Hot goes beyond the discussion of Generation Y, expanding its reach with an entirely new chapter on Generation Z and a detailed analysis of the impact that issues such as recession, social media and mobile marketing have had on these consumers.
Companies on a Mission: Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably(Repost)

Companies on a Mission: Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably by Michael Russo
English | 2010 | ISBN: 0804761620 | 272 Pages | PDF | 849.80 KB

Brands and Branding, 2nd Edition (repost)  eBooks & eLearning

Posted by interes at Dec. 22, 2016
Brands and Branding, 2nd Edition (repost)

Brands and Branding, 2nd Edition by Rita Clifton
English | ISBN: 1846681197, 1576603504 | 2009 | EPUB | 284 pages | 5 MB