Brands Companies

Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands (repost)

Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands by Larry Light, Joan Kiddon
English | February 19, 2009 | 240 Pages | ISBN: 0136043313 | PDF | 1,8 MB
Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back (repost)

Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back by Rohit Bhargava and Guy Kawasaki
English | 2008 | ISBN: 0071545212 | 256 pages | PDF | 1,5 MB

The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers.
Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals (repost)

Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals by Adrian Ryans
English | 2009 | ISBN: 0470742976 | Pages: 272 | PDF | 1,1 MB

Low cost competitors, who offer “good enough” products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to “move up” to challenge the traditional companies in their core markets.
Brandjam: Humanizing Brands Through Emotional Design (repost)

Brandjam: Humanizing Brands Through Emotional Design by Marc Gobe
English | 2007 | ISBN: 1581154682 | Pages: 352 | PDF | 6,1 MB

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the “instrument” companies can use for jazzing up a brand—how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way.
Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands (repost)

Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands by Larry Light, Joan Kiddon
English | February 19, 2009 | 240 Pages | ISBN: 0136043313 | PDF | 1,8 MB

At the turn of the millennium, McDonald's faced a host of serious problems: a decline in food quality, branding issues, indifferent employees, shoddy service and a poor bottom line. The global brand consulting company Arcature LLC was brought in to develop a global brand direction, and Light (global chief marketing officer of McDonald's during those years)—with others—resuscitated the brand.
Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back (Repost)

Rohit Bhargava, "Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back"
English | 2008 | ISBN: 0071545212 | 256 pages | PDF | 3 MB
Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands (repost)

Larry Light, Joan Kiddon "Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands"
1 edition (February 19, 2009) | 240 Pages | ISBN: 0136043313 | PDF | 1,6 MB

At the turn of the millennium, McDonald's faced a host of serious problems: a decline in food quality, branding issues, indifferent employees, shoddy service and a poor bottom line. The global brand consulting company Arcature LLC was brought in to develop a global brand direction, and Light (global chief marketing officer of McDonald's during those years)—with others—resuscitated the brand. Though the authors offer a few rushed suggestions for executives trying to recover their failing brands, or to avert the crisis in the first place, the book is essentially a hosanna to Light's corporate messianic abilities.
Pre-Commerce: How Companies and Customers are Transforming Business Together (repost)

Bob Pearson, "Pre-Commerce: How Companies and Customers are Transforming Business Together"
English | 2011 | ISBN: 0470928441 | PDF | 320 pages | 1,6 MB

Ideas for leaders to engage directly with customers to shape their brand and marketplace success
Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others.

Brands: Meaning and Value in Media Culture  

Posted by khantv39 at July 29, 2010
Brands: Meaning and Value in Media Culture

Brands: Meaning and Value in Media Culture
Routledge | January-17-2006 | ISBN: 0415347165 | 176 pages | PDF | 1.2MB

Brands are now a dominant feature of contemporary living. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.
Corporate logos are inscribed in our everyday life as companies try to brand a particular lifestyle or value complex onto their products, working on the assumption that consumers desire products for their ability to give meaning to their lives. However, brands also have a key function within managerial strategy. Examining the history of audience and market research, marketing thought and advertising strategy, Arvidsson traces the historical development of branding. Through his evaluation of new media, contemporary management and overall media economics, he presents a systematic and comprehensive theory of brands.
Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back

Rohit Bhargava “Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back"
McGraw-Hill | 2008-03-31 | ISBN: 0071545212 | 256 pages | PDF | 1,3 Mb