Brands Companies

Friction: Passion Brands in the Age of Distruption  eBooks & eLearning

Posted by ksveta6 at April 25, 2018
Friction: Passion Brands in the Age of Distruption

Friction: Passion Brands in the Age of Distruption by Jeff Rosenblum, Jordan Berg
2017 | ISBN: 1576878368 | English | 240 pages | EPUB | 0.2 MB

Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies  eBooks & eLearning

Posted by First1 at March 13, 2018
Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies

Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies by Denise LeeYohn
English | March 13th, 2018 | ISBN: 1473676983 | 228 Pages | EPUB | 1.48 MB

Internal culture + External brand = FUSION

The Olympic Games Effect: How Sports Marketing Builds Strong Brands  eBooks & eLearning

Posted by tarantoga at Nov. 9, 2017
The Olympic Games Effect: How Sports Marketing Builds Strong Brands

John A. Davis, "The Olympic Games Effect: How Sports Marketing Builds Strong Brands, 2nd Edition"
ISBN: 1118171683 | 2012 | EPUB | 256 pages | 6 MB
Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive (repost)

Director Daniel C. Esty, Andrew S. Winston, "Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage"
English | 2006-10-09 | ISBN: 0300119976 | 383 pages | PDF | 3.5 mb

Learning Practical FinTech from Successful Companies  eBooks & eLearning

Posted by roxul at April 21, 2018
Learning Practical FinTech from Successful Companies

Yoshitaka Kitao, "Learning Practical FinTech from Successful Companies"
English | ISBN: 1119523729 | 2018 | 176 pages | PDF | 3 MB

Designing Luxury Brands: The Science of Pleasing Customers’ Senses  eBooks & eLearning

Posted by AvaxGenius at April 14, 2018
Designing Luxury Brands: The Science of Pleasing Customers’ Senses

Designing Luxury Brands: The Science of Pleasing Customers’ Senses by Diana Derval
English | PDF,EPUB | 2018 | 184 Pages | ISBN : 3319715550 | 9.28 MB

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.
Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't (repost)

Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't by David Feinleib
English | 22 Jun. 2017 | ISBN: 1484228049 | 156 Pages | PDF | 2.19 MB

The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices  eBooks & eLearning

Posted by roxul at April 10, 2018
The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices

Saavedra, Claudio A., "The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices"
English | 2016 | ISBN-10: 331930609X | 423 pages | EPUB | 8 MB
The Rideshare Guide: Everything You Need to Know about Driving for Uber, Lyft, and Other Ridesharing Companies

The Rideshare Guide: Everything You Need to Know about Driving for Uber, Lyft, and Other Ridesharing Companies by Harry Campbell
English | April 5th, 2018 | ASIN: B073X5DVKC, ISBN: 1510735313 | 176 Pages | EPUB | 2.51 MB

An industry leader's guide to making Lyft and Uber work for you.
New Giants Rising: How Leaders Can Help People and Companies Grow During the Followership Crisis

New Giants Rising: How Leaders Can Help People and Companies Grow During the Followership Crisis by Paul D. Fisher
2018 | ISBN: 113862649X, 0815377967 | English | 162 pages | PDF | 2 MB