Brands Companies

How Cool Brands Stay Hot : Branding to Generations Y and Z, 3rd Edition  eBooks & eLearning

Posted by readerXXI at April 14, 2017
How Cool Brands Stay Hot : Branding to Generations Y and Z, 3rd Edition

How Cool Brands Stay Hot :
Branding to Generations Y and Z, 3rd Edition

by Joeri Van den Bergh and Mattias Behrer
English | 2016 | ISBN: 0749477172 | 310 Pages | PDF | 4.67 MB

This fully revised 3rd edition of How Cool Brands Stay Hot goes beyond the discussion of Generation Y, expanding its reach with an entirely new chapter on Generation Z and a detailed analysis of the impact that issues such as recession, social media and mobile marketing have had on these consumers.
Companies on a Mission: Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably(Repost)

Companies on a Mission: Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably by Michael Russo
English | 2010 | ISBN: 0804761620 | 272 Pages | PDF | 849.80 KB

Brands and Branding, 2nd Edition (repost)  eBooks & eLearning

Posted by interes at Dec. 22, 2016
Brands and Branding, 2nd Edition (repost)

Brands and Branding, 2nd Edition by Rita Clifton
English | ISBN: 1846681197, 1576603504 | 2009 | EPUB | 284 pages | 5 MB

The Human Brand: How We Relate to People, Products, and Companies (repost)  eBooks & eLearning

Posted by interes at Dec. 19, 2016
The Human Brand: How We Relate to People, Products, and Companies (repost)

The Human Brand: How We Relate to People, Products, and Companies by Chris Malone, Susan T. Fiske
English | 2013 | ISBN: 1118611314 | 208 pages | PDF + EPUB | 2 + 1 MB

The Brand Flip: Why customers now run companies and how to profit from it  eBooks & eLearning

Posted by ksveta6 at Aug. 24, 2016
The Brand Flip: Why customers now run companies and how to profit from it

The Brand Flip: Why customers now run companies and how to profit from it (Voices That Matter) by Marty Neumeier
2015 | ISBN: 0134172817 | English | 160 pages | EPUB/AZW | 4 MB/5 MB
Big Business, Big Responsibilities: From Villains to Visionaries: How Companies Are Tackling the World's Greatest Challenges

Andy Wales and Matthew Gorman, "Big Business, Big Responsibilities: From Villains to Visionaries: How Companies Are Tackling the World's Greatest Challenges"
English | ISBN: 0230243959 | 2010 | 194 pages | PDF | 2 MB
Uniqueing Your Brand: The Secret Chemistry behind Why Some Companies are Loved and How to Create Your Own Fiercely Loyal Custom

Uniqueing Your Brand: The Secret Chemistry behind Why Some Companies are Loved and How to Create Your Own Fiercely Loyal Customers and Highly Profitable Business by Jeff Jochum
English | 2016 | ISBN: 1523656980 | 178 pages | EPUB + azw3 | 0,5 + 0,6 MB
Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands

Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands by Kerry Smith and Dan Hanover
English | 2016 | ISBN: 1119145872 | 224 pages | PDF + EPUB | 3 + 1,2 MB

YouthNation: Building Remarkable Brands in a Youth-Driven Culture  eBooks & eLearning

Posted by ksveta6 at March 29, 2016
YouthNation: Building Remarkable Brands in a Youth-Driven Culture

YouthNation: Building Remarkable Brands in a Youth-Driven Culture by Matt Britton
2015 | ISBN: 1118981146 | English | 320 pages | EPUB/AZW3 | 2 MB/2 MB
The Olympic Games Effect: The Value of Sports Marketing in Creating Successful Brands (2nd edition)

The Olympic Games Effect: The Value of Sports Marketing in Creating Successful Brands (2nd edition) By John A. Davis
2012 | 416 Pages | ISBN: 1118171683 | PDF | 3 MB