Brand Differentiation

Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position (Audiobook)

Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position (Audiobook) by Eric Synnestvedt and Brad VanAuken
English | 2015 | ISBN: n/a | ASIN: B00RW5CYPU | 10 hours and 49 minutes | MP3 64 kbps | 297 MB
Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position, 2 edition

Brad VanAuken, "Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position, 2 edition"
English | ISBN: 0814434738 | 2015 | 352 pages | True PDF | 7 MB
Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position

Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position by Brad VanAuken
English | December 18, 2014 | ISBN: 0814434738 | 352 Pages | EPUB/MOBI/AZW3/PDF (Converted) | 8 MB

Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems.

Differentiation and Integration made easy  eBooks & eLearning

Posted by naag at Jan. 10, 2018
Differentiation and Integration made easy

Differentiation and Integration made easy
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1 Hour | Lec: 16 | 95 MB
Genre: eLearning | Language: English

Learn the applications and techniques of differentiation and integration today through short and to the point lectures!

The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It  eBooks & eLearning

Posted by step778 at Dec. 13, 2017
The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

John Gerzema, Edward Lebar, "The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It"
2008 | pages: 266 | ISBN: 047018387X | PDF | 8,4 mb

Brand Building and Marketing in Key Emerging Markets (Repost)  eBooks & eLearning

Posted by step778 at May 21, 2018
Brand Building and Marketing in Key Emerging Markets (Repost)

Niklas Schaffmeister, "Brand Building and Marketing in Key Emerging Markets"
2015 | pages: 418 | ISBN: 331919481X | PDF | 9,0 mb

Global Brand Strategy: World-wise Marketing in the Age of Branding (repost)  eBooks & eLearning

Posted by hill0 at May 18, 2018
Global Brand Strategy: World-wise Marketing in the Age of Branding (repost)

Global Brand Strategy: World-wise Marketing in the Age of Branding by Jan-Benedict Steenkamp
English | 3 Feb. 2017 | ISBN: 1349949930 | 319 Pages | PDF | 9.33 MB
Brand Platform in the Professional Sport Industry: Sustaining Growth through Innovation

Brand Platform in the Professional Sport Industry: Sustaining Growth through Innovation by Jingxuan Zheng
English | PDF,EPUB | 2018 | 115 Pages | ISBN : 3319903527 | 2.80 MB

This book examines how the emergence of new media brings brought challenges to the North American sport industry, discussing challenges in terms of a shift from an information economy to an attention economy perspective. Historically, the arrival of new forms of media, including radio and television, were not universally supported by sports leagues, wary of existing industry relationships with stakeholders, and new media have made the multi-sided market model of professional sports leagues – which has focused on protection and exploitation of league content – inefficient, and calls for a new model to integrate new media into the market. By integrating platform theory with the Service Dominant Logic (SDL) of marketing we describe how the multi-sided market of professional sports is evolving into a platform ecosystem, and the role of its most important customers – the fans – will also evolve from end users, to value co-creators, complementors and innovators.

Brand Fans: Lessons from the World's Greatest Sporting Brands  eBooks & eLearning

Posted by hill0 at May 17, 2018
Brand Fans: Lessons from the World's Greatest Sporting Brands

Brand Fans: Lessons from the World's Greatest Sporting Brands by Aaron C.T. Smith
English | 8 Feb. 2017 | ISBN: 3319488538 | 249 Pages | PDF | 1.72 MB

Christianna Brand - Il gatto e il topo  eBooks & eLearning

Posted by Karabas91 at May 17, 2018
Christianna Brand - Il gatto e il topo

Christianna Brand - Il gatto e il topo
Italian | 2010 | 262 pages | ISBN: 8881543486 | EPUB | 0,3 MB

Katinka Jones, zitella londinese quasi trentenne, tiene una rubrica di posta del cuore su una rivista femminile. Incuriosita dalle lettere di una certa Amista che le scrive dal più profondo Galles per raccontarle la sua storia d'amore con un misterioso Carlyon, Katinka approfitta di una vacanza da quelle parti per andare a conoscere la giovane donna. Ma all'arrivo si trova immersa in un'atmosfera da incubo. Per raggiungere la dimora di Carlyon, situata in un luogo impervio e solitario, bisogna guadare il fiume che la separa dal villaggio e arrampicarsi su per una montagna. E poi c'è un fatto davvero inspiegabile: né il proprietario né i domestici hanno mai sentito nominare Amista. Eppure, nella casa, Katinka riconosce molti dei particolari descritti nelle lettere, compreso il bellissimo gatto siamese. Dunque, che fine ha fatto la sua appassionata corrispondente?