Brand Differentiation

Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position, 2 edition

Brad VanAuken, "Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position, 2 edition"
English | ISBN: 0814434738 | 2015 | 352 pages | True PDF | 7 MB
Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position

Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position by Brad VanAuken
English | December 18, 2014 | ISBN: 0814434738 | 352 Pages | EPUB/MOBI/AZW3/PDF (Converted) | 8 MB

Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems.
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

David A. Aaker, "Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity"
2004 | ISBN-10: 0743249380 | MOBI | 368 pages | 1,7 MB

The Meaningful Brand: How Strong Brands Make More Money  eBooks & eLearning

Posted by tukotikko at July 23, 2016
The Meaningful Brand: How Strong Brands Make More Money

The Meaningful Brand: How Strong Brands Make More Money By Hollis N.
2013 | 225 Pages | ISBN: 134959475X | PDF | 23 MB
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (repost)

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker
English | 2004 | ISBN-10: 0743249380 | MOBI | 368 pages | 1,7 MB

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity.

Killer Differentiators: 13 Strategies to Grow Your Brand (repost)  eBooks & eLearning

Posted by interes at Sept. 5, 2012
Killer Differentiators: 13 Strategies to Grow Your Brand (repost)

Killer Differentiators: 13 Strategies to Grow Your Brand By Jacky Tai, Wilson Chew
English | 2008 | 352 Pages | ISBN: 9812615709 | PDF | 1 MB

This book talks about the importance of differentiation in building up a business's brand: What is differentiation all about? Why is it so difficult to differentiate in today's business world? Why is it that quality, service and people do not count as key differentiators these days?

Killer Differentiators: 13 Strategies to Grow Your Brand  eBooks & eLearning

Posted by lout at Dec. 16, 2011
Killer Differentiators: 13 Strategies to Grow Your Brand

Killer Differentiators: 13 Strategies to Grow Your Brand By Jacky Tai, Wilson Chew
Publisher: Ma.,.rsh.all Cave.ndi..sh 2008 | 352 Pages | ISBN: 9812615709 | PDF | 1 MB

Boost Website Brand With Highly Engaging Royalty Free Images  eBooks & eLearning

Posted by IrGens at March 29, 2017
Boost Website Brand With Highly Engaging Royalty Free Images

Boost Website Brand With Highly Engaging Royalty Free Images
.MP4, AVC, 1000 kbps, 1280x720 | English, AAC, 64 kbps, 2 Ch | 38 mins | 160 MB
Instructor: Abhishek Suwasia

Brand Champions: How Superheroes bring Brands to Life (repost)  eBooks & eLearning

Posted by interes at March 27, 2017
Brand Champions: How Superheroes bring Brands to Life (repost)

Brand Champions: How Superheroes bring Brands to Life by Ian P. Buckingham
English | 2011 | ISBN: 0230220320 | 256 pages | PDF | 8,2 MB

The Physics of Brand: Understand the Forces Behind Brands That Matter  eBooks & eLearning

Posted by tarantoga at March 25, 2017
The Physics of Brand: Understand the Forces Behind Brands That Matter

Aaron Keller, Renee Marino, "The Physics of Brand: Understand the Forces Behind Brands That Matter"
ISBN: 1440342679 | 2016 | EPUB | 192 pages | 5 MB