Brand Differentiation

Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position, 2 edition

Brad VanAuken, "Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position, 2 edition"
English | ISBN: 0814434738 | 2015 | 352 pages | True PDF | 7 MB
Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position

Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position by Brad VanAuken
English | December 18, 2014 | ISBN: 0814434738 | 352 Pages | EPUB/MOBI/AZW3/PDF (Converted) | 8 MB

Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems.
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (repost)

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker
English | 2004 | ISBN-10: 0743249380 | MOBI | 368 pages | 1,7 MB

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity.
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

David A. Aaker, "Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity"
2004 | ISBN-10: 0743249380 | MOBI | 368 pages | 1,7 MB

The Meaningful Brand: How Strong Brands Make More Money  eBooks & eLearning

Posted by tukotikko at July 23, 2016
The Meaningful Brand: How Strong Brands Make More Money

The Meaningful Brand: How Strong Brands Make More Money By Hollis N.
2013 | 225 Pages | ISBN: 134959475X | PDF | 23 MB

Killer Differentiators: 13 Strategies to Grow Your Brand (repost)  eBooks & eLearning

Posted by interes at Sept. 5, 2012
Killer Differentiators: 13 Strategies to Grow Your Brand (repost)

Killer Differentiators: 13 Strategies to Grow Your Brand By Jacky Tai, Wilson Chew
English | 2008 | 352 Pages | ISBN: 9812615709 | PDF | 1 MB

This book talks about the importance of differentiation in building up a business's brand: What is differentiation all about? Why is it so difficult to differentiate in today's business world? Why is it that quality, service and people do not count as key differentiators these days?

Killer Differentiators: 13 Strategies to Grow Your Brand  eBooks & eLearning

Posted by lout at Dec. 16, 2011
Killer Differentiators: 13 Strategies to Grow Your Brand

Killer Differentiators: 13 Strategies to Grow Your Brand By Jacky Tai, Wilson Chew
Publisher: Ma.,.rsh.all Cave.ndi..sh 2008 | 352 Pages | ISBN: 9812615709 | PDF | 1 MB

Alliance Brand: Fulfilling the Promise of Partnering (repost)  eBooks & eLearning

Posted by interes at Jan. 16, 2017
Alliance Brand: Fulfilling the Promise of Partnering (repost)

Alliance Brand: Fulfilling the Promise of Partnering by Mark Darby
English | 2006 | ISBN: 0470032189 | 408 pages | PDF | 3,3 MB

Brand Machines, Sensory Media and Calculative Culture (repost)  eBooks & eLearning

Posted by interes at Jan. 14, 2017
Brand Machines, Sensory Media and Calculative Culture (repost)

Brand Machines, Sensory Media and Calculative Culture by Sven Brodmerkel and Nicholas Carah
English | 2016 | ISBN: 113749655X | 201 pages | PDF | 2 MB
Anatomy of A Brand: Fundamental Copyright & Legal Concepts and Pricing Strategy

Anatomy of A Brand: Fundamental Copyright & Legal Concepts and Pricing Strategy
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 41M | 180 MB
Genre: eLearning | Language: English