Brand Differentiation

Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position, 2 edition

Brad VanAuken, "Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position, 2 edition"
English | ISBN: 0814434738 | 2015 | 352 pages | True PDF | 7 MB
Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position

Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position by Brad VanAuken
English | December 18, 2014 | ISBN: 0814434738 | 352 Pages | EPUB/MOBI/AZW3/PDF (Converted) | 8 MB

Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems.
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

David A. Aaker, "Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity"
2004 | ISBN-10: 0743249380 | MOBI | 368 pages | 1,7 MB

The Meaningful Brand: How Strong Brands Make More Money  eBooks & eLearning

Posted by tukotikko at July 23, 2016
The Meaningful Brand: How Strong Brands Make More Money

The Meaningful Brand: How Strong Brands Make More Money By Hollis N.
2013 | 225 Pages | ISBN: 134959475X | PDF | 23 MB
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (repost)

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker
English | 2004 | ISBN-10: 0743249380 | MOBI | 368 pages | 1,7 MB

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity.

Killer Differentiators: 13 Strategies to Grow Your Brand (repost)  eBooks & eLearning

Posted by interes at Sept. 5, 2012
Killer Differentiators: 13 Strategies to Grow Your Brand (repost)

Killer Differentiators: 13 Strategies to Grow Your Brand By Jacky Tai, Wilson Chew
English | 2008 | 352 Pages | ISBN: 9812615709 | PDF | 1 MB

This book talks about the importance of differentiation in building up a business's brand: What is differentiation all about? Why is it so difficult to differentiate in today's business world? Why is it that quality, service and people do not count as key differentiators these days?

Killer Differentiators: 13 Strategies to Grow Your Brand  eBooks & eLearning

Posted by lout at Dec. 16, 2011
Killer Differentiators: 13 Strategies to Grow Your Brand

Killer Differentiators: 13 Strategies to Grow Your Brand By Jacky Tai, Wilson Chew
Publisher: Ma.,.rsh.all Cave.ndi..sh 2008 | 352 Pages | ISBN: 9812615709 | PDF | 1 MB

Pluralsight - Developing a Killer Personal Brand [repost]  eBooks & eLearning

Posted by house23 at Feb. 21, 2017
Pluralsight - Developing a Killer Personal Brand [repost]

Pluralsight - Developing a Killer Personal Brand
WMV | WMV3 334kbps | English | 1024x768 | 15fps | 1h 55mins | WMA2 stereo 192kbps | 381 MB
Genre: Video Training

In this course you will learn about personal branding and how it applies to you. We will go over personal branding basics and foundations. We will learn about different tools and platforms to create, enhance and share your personal brand. We will talk about how to empower others to talk about you the right way so you can enjoy the power of "word of mouth" marketing. We will dive into examples of how people have used some of these tools and tactics for their own personal brands. This course is designed to give you empowerment as an employee, business owner, and leader, and be in a position to give more to your network and your job.

Wally Olins on Brand  eBooks & eLearning

Posted by libr at Feb. 20, 2017
Wally Olins on Brand

Wally Olins on Brand by Wally Olins
English | 2004 | ISBN: 0500511454, 0500285152 | 256 pages | EPUB | 12,3 MB

Mock up Baby Cosmetic Brand Advertising Poster Cosmetics vector  Graphics

Posted by lozor at Feb. 19, 2017
Mock up Baby Cosmetic Brand Advertising Poster Cosmetics vector

Mock up Baby Cosmetic Brand Advertising Poster Cosmetics vector
EPS | 40 files | 279.29 Mb