Brand Differentiation

Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position (Audiobook)

Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position (Audiobook) by Eric Synnestvedt and Brad VanAuken
English | 2015 | ISBN: n/a | ASIN: B00RW5CYPU | 10 hours and 49 minutes | MP3 64 kbps | 297 MB
Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position, 2 edition

Brad VanAuken, "Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position, 2 edition"
English | ISBN: 0814434738 | 2015 | 352 pages | True PDF | 7 MB
Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position

Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position by Brad VanAuken
English | December 18, 2014 | ISBN: 0814434738 | 352 Pages | EPUB/MOBI/AZW3/PDF (Converted) | 8 MB

Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems.

Differentiation and Integration made easy  eBooks & eLearning

Posted by naag at Jan. 10, 2018
Differentiation and Integration made easy

Differentiation and Integration made easy
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1 Hour | Lec: 16 | 95 MB
Genre: eLearning | Language: English

Learn the applications and techniques of differentiation and integration today through short and to the point lectures!

The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It  eBooks & eLearning

Posted by step778 at Dec. 13, 2017
The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

John Gerzema, Edward Lebar, "The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It"
2008 | pages: 266 | ISBN: 047018387X | PDF | 8,4 mb

Advertising Media Planning: A Brand Management Approach, 4th Edition  eBooks & eLearning

Posted by arundhati at Jan. 14, 2018
Advertising Media Planning: A Brand Management Approach, 4th Edition

Larry Kelley,‎ Kim Sheehan,‎ Donald W. Jugenheimer, "Advertising Media Planning: A Brand Management Approach, 4th Edition"
2015 | ISBN-10: 0765640902, 0765640899 | 360 pages | PDF | 2 MB

Reinventing You: Define Your Brand, Imagine Your Future  eBooks & eLearning

Posted by ksveta6 at Jan. 11, 2018
Reinventing You: Define Your Brand, Imagine Your Future

Reinventing You: Define Your Brand, Imagine Your Future by Dorie Clark
2013 | ISBN: 1422144135 | English | 240 pages | EPUB | 0.3 MB
Brand Page Attachment: An Empirical Study on Facebook Users' Attachment to Brand Pages (Repost)

Brand Page Attachment: An Empirical Study on Facebook Users' Attachment to Brand Pages By Barbara Kleine-Kalmer
2016 | 260 Pages | ISBN: 3658124385 | PDF | 4 MB
Corporate Brand Management: Marken als Anker strategischer Führung von Unternehmen (Repost)

Corporate Brand Management: Marken als Anker strategischer Führung von Unternehmen By Franz-Rudolf Esch
2014 | 645 Pages | ISBN: 3834934461 | PDF | 20 MB

Global Brand Strategy: World-wise Marketing in the Age of Branding  eBooks & eLearning

Posted by hill0 at Jan. 9, 2018
Global Brand Strategy: World-wise Marketing in the Age of Branding

Global Brand Strategy: World-wise Marketing in the Age of Branding by Jan-Benedict Steenkamp
English | 19 Jan. 2017 | ISBN: 1349949930 | 319 Pages | EPUB | 2.44 MB

Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally.