Brand Differentiation

Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position (Audiobook)

Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position (Audiobook) by Eric Synnestvedt and Brad VanAuken
English | 2015 | ISBN: n/a | ASIN: B00RW5CYPU | 10 hours and 49 minutes | MP3 64 kbps | 297 MB
Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position, 2 edition

Brad VanAuken, "Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position, 2 edition"
English | ISBN: 0814434738 | 2015 | 352 pages | True PDF | 7 MB
Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position

Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position by Brad VanAuken
English | December 18, 2014 | ISBN: 0814434738 | 352 Pages | EPUB/MOBI/AZW3/PDF (Converted) | 8 MB

Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems.
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (repost)

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker
English | 2004 | ISBN-10: 0743249380 | MOBI | 368 pages | 1,7 MB

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity.
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

David A. Aaker, "Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity"
2004 | ISBN-10: 0743249380 | MOBI | 368 pages | 1,7 MB

Brand Premium: How Smart Brands Make More Money  eBooks & eLearning

Posted by AvaxGenius at June 30, 2017
Brand Premium: How Smart Brands Make More Money

Brand Premium: How Smart Brands Make More Money By Nigel Hollis
English | PDF | 2013 | 226 Pages | ISBN : 1137279915 | 1.55 MB

Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand's social standing? Author Nigel Hollis believes the answer to all those questions is "yes." Yet the vast majority of brands today trade on past equity and transient buzz.

The Meaningful Brand: How Strong Brands Make More Money  eBooks & eLearning

Posted by tukotikko at July 23, 2016
The Meaningful Brand: How Strong Brands Make More Money

The Meaningful Brand: How Strong Brands Make More Money By Hollis N.
2013 | 225 Pages | ISBN: 134959475X | PDF | 23 MB

Killer Differentiators: 13 Strategies to Grow Your Brand (repost)  eBooks & eLearning

Posted by interes at Sept. 5, 2012
Killer Differentiators: 13 Strategies to Grow Your Brand (repost)

Killer Differentiators: 13 Strategies to Grow Your Brand By Jacky Tai, Wilson Chew
English | 2008 | 352 Pages | ISBN: 9812615709 | PDF | 1 MB

This book talks about the importance of differentiation in building up a business's brand: What is differentiation all about? Why is it so difficult to differentiate in today's business world? Why is it that quality, service and people do not count as key differentiators these days?

Killer Differentiators: 13 Strategies to Grow Your Brand  eBooks & eLearning

Posted by lout at Dec. 16, 2011
Killer Differentiators: 13 Strategies to Grow Your Brand

Killer Differentiators: 13 Strategies to Grow Your Brand By Jacky Tai, Wilson Chew
Publisher: Ma.,.rsh.all Cave.ndi..sh 2008 | 352 Pages | ISBN: 9812615709 | PDF | 1 MB

Differentiation in teaching and learning: principles and practice  eBooks & eLearning

Posted by eATN at May 29, 2011
Differentiation in teaching and learning: principles and practice

Differentiation in teaching and learning: principles and practice
Continuum International Publishing Group | ISBN:082645125X | July 15, 2001 | PDF | 224 pages | 12.8 mb

A textbook on differentiation that considers the range of students that teachers have to teach, in terms of abilities, learning styles, social background, cultural diversity, special needs and so forth. The authors develop a simple, operable model to help teachers accommodate the needs of all students and to teach them effectively. They conclude with case studies of classroom applications–ideal for use on in-service training.