Brand Differentiation

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (repost)

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker
English | 2004 | ISBN-10: 0743249380 | MOBI | 368 pages | 1,7 MB

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity.
Killer Differentiators: 13 Strategies to Grow Your Brand (repost)

Killer Differentiators: 13 Strategies to Grow Your Brand By Jacky Tai, Wilson Chew
English | 2008 | 352 Pages | ISBN: 9812615709 | PDF | 1 MB

This book talks about the importance of differentiation in building up a business's brand: What is differentiation all about? Why is it so difficult to differentiate in today's business world? Why is it that quality, service and people do not count as key differentiators these days?
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

David A. Aaker, "Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity"
2004 | ISBN-10: 0743249380 | MOBI | 368 pages | 1,7 MB

International Brand Management of Chinese Companies  eBooks & eLearning

Posted by tanas.olesya at Dec. 2, 2016
International Brand Management of Chinese Companies

International Brand Management of Chinese Companies by Sandra Bell
English | 11 Apr. 2008 | ISBN: 3790820296 | 371 Pages | PDF | 9 MB

Build Your Brand From Scratch With Adobe CC  eBooks & eLearning

Posted by naag at Dec. 1, 2016
Build Your Brand From Scratch With Adobe CC

Build Your Brand From Scratch With Adobe CC
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 2 Hours | Lec: 14 | 4.20 GB
Genre: eLearning | Language: English

Create Stunning Brand Logos While Learning Adobe Illustrator and Adobe Photoshop Basics

Marketing Semiotics: Signs, Strategies, and Brand Value (Repost)  eBooks & eLearning

Posted by roxul at Nov. 30, 2016
Marketing Semiotics: Signs, Strategies, and Brand Value (Repost)

Marketing Semiotics: Signs, Strategies, and Brand Value by Laura R. Oswald
English | 2012 | ISBN: 0199566496, 019956650X | 304 pages | PDF | 2 MB

Brand the Future: Systematische Markenentwicklung im B2B  eBooks & eLearning

Posted by arundhati at Nov. 29, 2016
Brand the Future: Systematische Markenentwicklung im B2B

Thomas Gey, "Brand the Future: Systematische Markenentwicklung im B2B"
2016 | German | ISBN-10: 3658057645 | 228 pages | PDF | 7 MB

Brand Alchemy: Create Brand Names that Stick & Sell [Updated]  eBooks & eLearning

Posted by naag at Nov. 28, 2016
Brand Alchemy: Create Brand Names that Stick & Sell [Updated]

Brand Alchemy: Create Brand Names that Stick & Sell
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1 Hours | Lec: 22 | 496 MB
Genre: eLearning | Language: English

How to make & name your ideas, techniques, and products FAR more valuable using “Magic” value-creating techniques!

Fashion Brand Internationalization: Opportunities and Challenges  eBooks & eLearning

Posted by interes at Nov. 25, 2016
Fashion Brand Internationalization: Opportunities and Challenges

Fashion Brand Internationalization: Opportunities and Challenges by Byoungho Jin and Elena Cedrola
English | 2016 | ISBN: 1137523360 | 142 pages | PDF | 4 MB

Brand Machines, Sensory Media and Calculative Culture  eBooks & eLearning

Posted by interes at Nov. 25, 2016
Brand Machines, Sensory Media and Calculative Culture

Brand Machines, Sensory Media and Calculative Culture by Sven Brodmerkel and Nicholas Carah
English | 2016 | ISBN: 113749655X | 201 pages | PDF | 2 MB