Brand Differentiation

Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position, 2 edition

Brad VanAuken, "Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position, 2 edition"
English | ISBN: 0814434738 | 2015 | 352 pages | True PDF | 7 MB
Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position

Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position by Brad VanAuken
English | December 18, 2014 | ISBN: 0814434738 | 352 Pages | EPUB/MOBI/AZW3/PDF (Converted) | 8 MB

Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems.
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (repost)

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker
English | 2004 | ISBN-10: 0743249380 | MOBI | 368 pages | 1,7 MB

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity.
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

David A. Aaker, "Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity"
2004 | ISBN-10: 0743249380 | MOBI | 368 pages | 1,7 MB

The Meaningful Brand: How Strong Brands Make More Money  eBooks & eLearning

Posted by tukotikko at July 23, 2016
The Meaningful Brand: How Strong Brands Make More Money

The Meaningful Brand: How Strong Brands Make More Money By Hollis N.
2013 | 225 Pages | ISBN: 134959475X | PDF | 23 MB

Killer Differentiators: 13 Strategies to Grow Your Brand (repost)  eBooks & eLearning

Posted by interes at Sept. 5, 2012
Killer Differentiators: 13 Strategies to Grow Your Brand (repost)

Killer Differentiators: 13 Strategies to Grow Your Brand By Jacky Tai, Wilson Chew
English | 2008 | 352 Pages | ISBN: 9812615709 | PDF | 1 MB

This book talks about the importance of differentiation in building up a business's brand: What is differentiation all about? Why is it so difficult to differentiate in today's business world? Why is it that quality, service and people do not count as key differentiators these days?

Killer Differentiators: 13 Strategies to Grow Your Brand  eBooks & eLearning

Posted by lout at Dec. 16, 2011
Killer Differentiators: 13 Strategies to Grow Your Brand

Killer Differentiators: 13 Strategies to Grow Your Brand By Jacky Tai, Wilson Chew
Publisher: Ma.,.rsh.all Cave.ndi..sh 2008 | 352 Pages | ISBN: 9812615709 | PDF | 1 MB
Branding Governance: A Participatory Approach to the Brand Building Process (repost)

Branding Governance: A Participatory Approach to the Brand Building Process by Nicholas Ind and Rune Bjerke
English | 2007-05-25 | ISBN: 0470030755 | 288 pages | PDF | 1,8 MB

The Seven T's of Practical Differentiation  eBooks & eLearning

Posted by First1 at June 15, 2017
The Seven T's of Practical Differentiation

The Seven T's of Practical Differentiation by Sue Cowley
English | March 4th, 2013 | ASIN: B00BPBAERW | 74 Pages | EPUB/MOBI | 0.44 MB

In this book, Sue Cowley offers teachers a practical and easy to read guide to the subject of differentiation. She explains a wide variety of techniques and strategies that teachers can use immediately in their classrooms, to help all their students learn more effectively. Sue offers advice on using targets and timing, tips on creating groups for differentiated learning, thoughts on developing higher order thinking for all your students, and much much more.
The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand! (repost)

The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand! by Dan S. Kennedy
English | 2011 | ISBN: 1440511845 | 240 pages | ebub + mobi | 1,4 + 1,5 MB