Brand Differentiation

Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position (Audiobook)

Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position (Audiobook) by Eric Synnestvedt and Brad VanAuken
English | 2015 | ISBN: n/a | ASIN: B00RW5CYPU | 10 hours and 49 minutes | MP3 64 kbps | 297 MB
Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position, 2 edition

Brad VanAuken, "Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position, 2 edition"
English | ISBN: 0814434738 | 2015 | 352 pages | True PDF | 7 MB
Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position

Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position by Brad VanAuken
English | December 18, 2014 | ISBN: 0814434738 | 352 Pages | EPUB/MOBI/AZW3/PDF (Converted) | 8 MB

Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems.
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (repost)

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker
English | 2004 | ISBN-10: 0743249380 | MOBI | 368 pages | 1,7 MB

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity.
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

David A. Aaker, "Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity"
2004 | ISBN-10: 0743249380 | MOBI | 368 pages | 1,7 MB
Designing Brand Identity: An Essential Guide for the Whole Branding Team, 5th Edition

Designing Brand Identity: An Essential Guide for the Whole Branding Team, 5th Edition by Alina Wheeler
English | October 16th, 2017 (2018 Edition) | ISBN: 1118980824, 9781118980828 | 336 pages | True PDF | 204.46 MB

The bestselling guide to branding, updated with emerging trends and technologies!
Math Intervention 3–5: Building Number Power with Formative Assessments, Differentiation, and Games, 2nd Edition

Math Intervention 3–5: Building Number Power with Formative Assessments, Differentiation, and Games, Grades 3–5 (Eye on Education) by Jennifer Taylor-Cox
2016 | ISBN: 1138915696, 1138915688 | English | 234 pages | PDF | 7 MB

Brand Premium: How Smart Brands Make More Money  eBooks & eLearning

Posted by AvaxGenius at July 16, 2017
Brand Premium: How Smart Brands Make More Money

Brand Premium: How Smart Brands Make More Money By Nigel Hollis
English | PDF | 2013 | 226 Pages | ISBN : 1137279915 | 1.55 MB

Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand's social standing? Author Nigel Hollis believes the answer to all those questions is "yes." Yet the vast majority of brands today trade on past equity and transient buzz.

Brand Premium: How Smart Brands Make More Money  eBooks & eLearning

Posted by AvaxGenius at June 30, 2017
Brand Premium: How Smart Brands Make More Money

Brand Premium: How Smart Brands Make More Money By Nigel Hollis
English | PDF | 2013 | 226 Pages | ISBN : 1137279915 | 1.55 MB

Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand's social standing? Author Nigel Hollis believes the answer to all those questions is "yes." Yet the vast majority of brands today trade on past equity and transient buzz.

The Meaningful Brand: How Strong Brands Make More Money  eBooks & eLearning

Posted by tukotikko at July 23, 2016
The Meaningful Brand: How Strong Brands Make More Money

The Meaningful Brand: How Strong Brands Make More Money By Hollis N.
2013 | 225 Pages | ISBN: 134959475X | PDF | 23 MB