Audiobook Brand Culture

From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history(Repost)

From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history by W. Zhiyan
English | 2013 | ISBN: 1137276347 | 219 Pages | PDF | 2.34 MB

Brand Culture by Jonathan Schroeder  eBooks & eLearning

Posted by tanas.olesya at Oct. 15, 2015
Brand Culture by Jonathan Schroeder

Brand Culture by Jonathan Schroeder
English | 24 Nov. 2005 | ISBN: 0415355982, 0415355990 | 218 Pages | PDF | 1 MB

This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations.

Authentic(TM): The Politics of Ambivalence in a Brand Culture (Repost)  eBooks & eLearning

Posted by tukotikko at March 26, 2014
Authentic(TM): The Politics of Ambivalence in a Brand Culture (Repost)

Authentic(TM): The Politics of Ambivalence in a Brand Culture By Sarah Banet-Weiser
2012 | 279 Pages | ISBN: 0814787142 , 0814787134 | PDF | 9 MB

Authentic(TM): The Politics of Ambivalence in a Brand Culture  eBooks & eLearning

Posted by advisors at April 3, 2013
Authentic(TM): The Politics of Ambivalence in a Brand Culture

Authentic(TM): The Politics of Ambivalence in a Brand Culture By Sarah Banet-Weiser
2012 | 279 Pages | ISBN: 0814787142 , 0814787134 | PDF | 9 MB
Citizen Brand: 10 Commandments for Transforming Brand Culture in a Consumer Democracy

Marc Gobé, "Citizen Brand: 10 Commandments for Transforming Brand Culture in a Consumer Democracy"
Allworth Press | 2002 | ISBN: 158115240X | 256 pages | PDF | 2,2 MB

Brand Management In A Week  eBooks & eLearning

Posted by Tamaar at July 14, 2018
Brand Management In A Week

Brand Management In A Week
by Author
English | EPUB | 4.1 MB

Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies  eBooks & eLearning

Posted by First1 at March 13, 2018
Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies

Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies by Denise LeeYohn
English | March 13th, 2018 | ISBN: 1473676983 | 228 Pages | EPUB | 1.48 MB

Internal culture + External brand = FUSION

Principles to Fortune - Crafting a Culture to Massively Grow a Business [Audiobook]  eBooks & eLearning

Posted by tarantoga at July 14, 2018
Principles to Fortune - Crafting a Culture to Massively Grow a Business [Audiobook]

Scott J. Bintz, Rhys David (Narrator), "Principles to Fortune - Crafting a Culture to Massively Grow a Business"
ASIN: B07DXBM64J | 2018 | MP3@64 kbps | ~06:26:00 | 185 MB
Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future [Audiobook]

Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future [Audiobook] by Patrick Hanlon
English | May 17, 2006 | ASIN: B000FQJN0C, ISBN: 1400152194, 1400102197 | MP3@64 kbps | 7 hrs 55 mins | 215 MB
Narrator: Alan Sklar
The Nordstrom Way to Customer Experience Excellence: Creating a Values-Driven Service Culture [Audiobook]

Robert Spector,‎ breAnne O. Reeves,‎ Eric Pollins (Narrator),‎ "The Nordstrom Way to Customer Experience Excellence: Creating a Values-Driven Service Culture, 3rd Edition"
ASIN: B077K91Y5J | 2017 | MP3@64 kbps | ~06:14:00 | 177 MB