Audiobook Brand Culture

From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history (repost)

From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history by Jonathan Schroeder and Janet Borgerson
English | 2013 | ISBN: 1137276347 | 232 pages | PDF | 2,3 MB
From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history

From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history by Jonathan Schroeder and Janet Borgerson
English | 2013 | ISBN: 1137276347 | 232 pages | PDF | 2,3 MB

Authentic(TM): The Politics of Ambivalence in a Brand Culture (Repost)  eBooks & eLearning

Posted by tukotikko at March 26, 2014
Authentic(TM): The Politics of Ambivalence in a Brand Culture (Repost)

Authentic(TM): The Politics of Ambivalence in a Brand Culture By Sarah Banet-Weiser
2012 | 279 Pages | ISBN: 0814787142 , 0814787134 | PDF | 9 MB
From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history(Repost)

From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history by W. Zhiyan
English | 2013 | ISBN: 1137276347 | 219 Pages | PDF | 2.34 MB

Brand Culture by Jonathan Schroeder  eBooks & eLearning

Posted by tanas.olesya at Oct. 15, 2015
Brand Culture by Jonathan Schroeder

Brand Culture by Jonathan Schroeder
English | 24 Nov. 2005 | ISBN: 0415355982, 0415355990 | 218 Pages | PDF | 1 MB

This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations.

Brand Culture : Développer le potentiel culturel des marques  eBooks & eLearning

Posted by ernaniaroldo at April 16, 2015
Brand Culture : Développer le potentiel culturel des marques

Brand Culture : Développer le potentiel culturel des marques
Dunod (2013) | ISBN-10: 2100589210 | French | PDF | 192 pages | 88 Mb

Authentic(TM): The Politics of Ambivalence in a Brand Culture  eBooks & eLearning

Posted by advisors at April 3, 2013
Authentic(TM): The Politics of Ambivalence in a Brand Culture

Authentic(TM): The Politics of Ambivalence in a Brand Culture By Sarah Banet-Weiser
2012 | 279 Pages | ISBN: 0814787142 , 0814787134 | PDF | 9 MB
Citizen Brand: 10 Commandments for Transforming Brand Culture in a Consumer Democracy

Marc Gobé, "Citizen Brand: 10 Commandments for Transforming Brand Culture in a Consumer Democracy"
Allworth Press | 2002 | ISBN: 158115240X | 256 pages | PDF | 2,2 MB

Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies  eBooks & eLearning

Posted by First1 at March 13, 2018
Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies

Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies by Denise LeeYohn
English | March 13th, 2018 | ISBN: 1473676983 | 228 Pages | EPUB | 1.48 MB

Internal culture + External brand = FUSION

The Celtic World [Audiobook]  eBooks & eLearning

Posted by tarantoga at April 1, 2018
The Celtic World [Audiobook]

The Great Courses,‎ Professor Jennifer Paxton PhD (Narrator), "The Celtic World"
ASIN: B07BHXBBK5 | 2018 | MP3@64 kbps | ~12:52:00 | 383 MB