Audiobook Brand Culture

From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history (repost)

From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history by Jonathan Schroeder and Janet Borgerson
English | 2013 | ISBN: 1137276347 | 232 pages | PDF | 2,3 MB

Brand Culture by Jonathan Schroeder  

Posted by tanas.olesya at Oct. 15, 2015
Brand Culture by Jonathan Schroeder

Brand Culture by Jonathan Schroeder
English | 24 Nov. 2005 | ISBN: 0415355982, 0415355990 | 218 Pages | PDF | 1 MB

This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations.
From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history

From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history by Jonathan Schroeder and Janet Borgerson
English | 2013 | ISBN: 1137276347 | 232 pages | PDF | 2,3 MB

Brand Culture : Développer le potentiel culturel des marques  

Posted by ernaniaroldo at April 16, 2015
Brand Culture : Développer le potentiel culturel des marques

Brand Culture : Développer le potentiel culturel des marques
Dunod (2013) | ISBN-10: 2100589210 | French | PDF | 192 pages | 88 Mb
Authentic(TM): The Politics of Ambivalence in a Brand Culture (Repost)

Authentic(TM): The Politics of Ambivalence in a Brand Culture By Sarah Banet-Weiser
2012 | 279 Pages | ISBN: 0814787142 , 0814787134 | PDF | 9 MB
Authentic(TM): The Politics of Ambivalence in a Brand Culture

Authentic(TM): The Politics of Ambivalence in a Brand Culture By Sarah Banet-Weiser
2012 | 279 Pages | ISBN: 0814787142 , 0814787134 | PDF | 9 MB
Citizen Brand: 10 Commandments for Transforming Brand Culture in a Consumer Democracy

Marc Gobé, "Citizen Brand: 10 Commandments for Transforming Brand Culture in a Consumer Democracy"
Allworth Press | 2002 | ISBN: 158115240X | 256 pages | PDF | 2,2 MB

Reframing 9 / 11: Film, Popular Culture and the "War on Terror"  eBooks & eLearning

Posted by DZ123 at Dec. 8, 2016
Reframing 9 / 11: Film, Popular Culture and the "War on Terror"

Jeff Birkenstein, "Reframing 9 / 11: Film, Popular Culture and the "War on Terror""
English | 2010 | ISBN: 1441119051 | PDF | pages: 257 | 1.7 mb
Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network [Repost]

Karen Lacey, Jason Miles, "Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network"
English | ISBN: 0071805567 | 2012 | EPUB | 240 pages | 21 MB
Working Cross-Culturally: Identity Learning, Border Crossing and Culture Brokering (repost)

Working Cross-Culturally: Identity Learning, Border Crossing and Culture Brokering by Michael Michie
English | 2014 | ISBN: 9462096783 | 170 pages | PDF | 1 MB