Audiobook Brand Culture

From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history (repost)

From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history by Jonathan Schroeder and Janet Borgerson
English | 2013 | ISBN: 1137276347 | 232 pages | PDF | 2,3 MB

Brand Culture by Jonathan Schroeder  eBooks & eLearning

Posted by tanas.olesya at Oct. 15, 2015
Brand Culture by Jonathan Schroeder

Brand Culture by Jonathan Schroeder
English | 24 Nov. 2005 | ISBN: 0415355982, 0415355990 | 218 Pages | PDF | 1 MB

This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations.
From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history

From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history by Jonathan Schroeder and Janet Borgerson
English | 2013 | ISBN: 1137276347 | 232 pages | PDF | 2,3 MB

Brand Culture : Développer le potentiel culturel des marques  eBooks & eLearning

Posted by ernaniaroldo at April 16, 2015
Brand Culture : Développer le potentiel culturel des marques

Brand Culture : Développer le potentiel culturel des marques
Dunod (2013) | ISBN-10: 2100589210 | French | PDF | 192 pages | 88 Mb

Authentic(TM): The Politics of Ambivalence in a Brand Culture (Repost)  eBooks & eLearning

Posted by tukotikko at March 26, 2014
Authentic(TM): The Politics of Ambivalence in a Brand Culture (Repost)

Authentic(TM): The Politics of Ambivalence in a Brand Culture By Sarah Banet-Weiser
2012 | 279 Pages | ISBN: 0814787142 , 0814787134 | PDF | 9 MB

Authentic(TM): The Politics of Ambivalence in a Brand Culture  eBooks & eLearning

Posted by advisors at April 3, 2013
Authentic(TM): The Politics of Ambivalence in a Brand Culture

Authentic(TM): The Politics of Ambivalence in a Brand Culture By Sarah Banet-Weiser
2012 | 279 Pages | ISBN: 0814787142 , 0814787134 | PDF | 9 MB
Citizen Brand: 10 Commandments for Transforming Brand Culture in a Consumer Democracy

Marc Gobé, "Citizen Brand: 10 Commandments for Transforming Brand Culture in a Consumer Democracy"
Allworth Press | 2002 | ISBN: 158115240X | 256 pages | PDF | 2,2 MB

No Logo: Taking Aim at the Brand Bullies [Audiobook]  eBooks & eLearning

Posted by IrGens at June 2, 2016
No Logo: Taking Aim at the Brand Bullies [Audiobook]

No Logo: Taking Aim at the Brand Bullies [Audiobook] by Naomi Klein
English | December 13, 2011 | ASIN: B006LPQVGK | M4B@64 kbps | 18 hrs 35 mins | 505 MB
Narrator: Nicola Barber | Genre: Nonfiction/Economics/Journalism

Revolution [Audiobook]  eBooks & eLearning

Posted by IrGens at Oct. 29, 2014
Revolution [Audiobook]

Revolution [Audiobook] by Russell Brand
English | October 23, 2014 | ASIN: B00OKRAXB0 | M4A VBR ~ 40 kbps | 9 hrs 38 mins | 160 MB
Narrator: Russell Brand | Genre: Nonfiction/Satire
The Meaning of Michelle: 16 Writers on the Iconic First Lady and How Her Journey Inspires Our Own [Audiobook]

The Meaning of Michelle: 16 Writers on the Iconic First Lady and How Her Journey Inspires Our Own [Audiobook] edited by Veronica Chambers
English | January 10, 2017 | ASIN: B01N1WI894 | MP3@64 kbps | 4 hrs 54 mins | 134 MB
Narrator: January LaVoy