In Google Website Optimizer Essential Training, David Booth shows how to use Website Optimizer, Google's free tool for conversion optimization. Conversion optimization, or landing page testing, is the process of experimenting with content and design alternatives, displaying them to visitors, and comparing the results, with the goal of improving site performance in regard to marketing, sales, or other conversion metrics. The course covers theory and best practices, as well as a real-world implementation of A/B and multivariate testing. Practical techniques for identifying areas for improvement, estimating sample size, choosing an experiment type, designing, launching, and validating an experiment, and analyzing Website Optimizer reports are included.
The Economist is a global weekly magazine written for those who share an uncommon interest in being well and broadly informed. Each issue explores the close links between domestic and international issues, business, politics, finance, current affairs, science, technology and the arts.
Reach into Backpack and discover a course packed full of exciting activities and bursting with opportunities to learn and use English! Backpack focuses on getting young learners to enjoy communicating in English and takes a highly integrated approach to developing grammar, vocabulary and all four language skills. Throughout Backpack there is a lively mix of illustrations, photography, chants, songs, games, TPR and project work. Teachers will find it clear and logical to teach with, and learners will love its exciting and dynamic activities.