Anthropology Marketing

Marketing Technologies: Corporate Cultures and Technological Change(Repost)  eBooks & eLearning

Posted by Nice_smile) at Feb. 6, 2017
Marketing Technologies: Corporate Cultures and Technological Change(Repost)

Marketing Technologies: Corporate Cultures and Technological Change (Routledge Studies in Innovation, Organization and Technology) by Elena Simakova
English | 2012 | ISBN: 0415624770 | 208 Pages | PDF | 1.17 MB
(Fr2) Cash Investigation - Marketing : les stratégies secrètes (2015)

(Fr2) Cash Investigation - Marketing : les stratégies secrètes (2015)
Webrip | French | Subtitles : French | 1h57min | 704 x 396 | 25.000 fps | MKV | AVC Main@L3.1 @ 768 Kbps | AAC @ 60 Kbps | 679 MB
Genre : Documentaire

Achetez, vous êtes fichés. Pour mieux cibler les consommateurs, les entreprises ont trouvé la solution : récupérer leurs données personnelles, quitte à violer leur intimité. Pour cela, tous les moyens sont bons, démarchage téléphonique, questionnaires en ligne ou achat de données. Quitte parfois à flirter avec la légalité. La moindre bribe de votre intimité se paie comptant. L’ensemble des données personnelles fournies par un citoyen lambda se vend en moyenne 600 euros et certains fichiers compteraient jusqu’à 30 millions de personnes. C’est aujourd’hui un marché estimé à 300 milliards d’euros…

Marketing Technologies: Corporate Cultures and Technological Change  eBooks & eLearning

Posted by nebulae at Oct. 2, 2015
Marketing Technologies: Corporate Cultures and Technological Change

Elena Simakova, "Marketing Technologies: Corporate Cultures and Technological Change"
English | ISBN: 0415624770 | 2012 | 208 pages | PDF | 1 MB
60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals

Idris Mootee, "60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals"
English | ISBN: 1118625161 | 2013 | 256 pages | EPUB | 18 MB

Inside Marketing: Practices, Ideologies, Devices (repost)  eBooks & eLearning

Posted by interes at Dec. 29, 2013
Inside Marketing: Practices, Ideologies, Devices (repost)

Detlev Zwick, Julien Cayla, "Inside Marketing: Practices, Ideologies, Devices"
English | ISBN: 0199576742 | 2011 | PDF | 320 pages | 2,3 MB

The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism.

Inside Marketing: Practices, Ideologies, Devices  eBooks & eLearning

Posted by Stalker1984 at Feb. 21, 2012
Inside Marketing: Practices, Ideologies, Devices

Detlev Zwick, Julien Cayla, "Inside Marketing: Practices, Ideologies, Devices"
O,..rd U/ty P-s | ISBN: 0199576742 | 2011 | PDF | 320 pages | 2,31 MB

Crafting Tradition: The Making and Marketing of Oaxacan Wood Carvings  eBooks & eLearning

Posted by parvathareddyrs at April 12, 2009

Crafting Tradition: The Making and Marketing of Oaxacan Wood Carvings

Michael Chibnik,"Crafting Tradition"
University of Texas Press | May 1, 2003 | ISBN: 0292712480 | PDF | 304 pages | 5.1mb

"It is hard for me to praise this book sufficiently… It is a major contribution to the field of Oaxacan/Mexican studies, as well as economic anthropology and the study of tourism and crafts." Arthur Murphy, Georgia State University, coauthor of Social Inequality in Oaxaca: A History of Resistance and Change
Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017

Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics) by Francisco J. Martínez-López
English | 20 July 2017 | ISBN: 3319597000 | 210 Pages | PDF | 2.86 MB

This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range
Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know (repost)

Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know by Dave Lakhani
English | 2008 | ISBN: 0470243368 | 224 pages | PDF | 1 MB

Lynda - Content Marketing ROI  eBooks & eLearning

Posted by U.N.Owen at June 22, 2017
Lynda - Content Marketing ROI

Lynda - Content Marketing ROI
Size: 350 MB | Duration: 1h 3m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Intermediate | Language: English

Content marketing campaigns with blogs, videos, and podcasts can help you connect with your audience in a meaningful way—but proving the ROI of such endeavors is one of the toughest challenges facing marketers today.