Anthropology Marketing

Achetez, vous êtes fichés. Pour mieux cibler les consommateurs, les entreprises ont trouvé la solution : récupérer leurs données personnelles, quitte à violer leur intimité. Pour cela, tous les moyens sont bons, démarchage téléphonique, questionnaires en ligne ou achat de données. Quitte parfois à flirter avec la légalité. La moindre bribe de votre intimité se paie comptant. L’ensemble des données personnelles fournies par un citoyen lambda se vend en moyenne 600 euros et certains fichiers compteraient jusqu’à 30 millions de personnes. C’est aujourd’hui un marché estimé à 300 milliards d’euros…

The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism.

"It is hard for me to praise this book sufficiently… It is a major contribution to the field of Oaxacan/Mexican studies, as well as economic anthropology and the study of tourism and crafts." Arthur Murphy, Georgia State University, coauthor of Social Inequality in Oaxaca: A History of Resistance and Change

This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range

Content marketing campaigns with blogs, videos, and podcasts can help you connect with your audience in a meaningful way—but proving the ROI of such endeavors is one of the toughest challenges facing marketers today.