Advertising Now

The Advertising Concept Book: Think Now, Design Later, 3rd Edition  eBooks & eLearning

Posted by IrGens at Sept. 23, 2017
The Advertising Concept Book: Think Now, Design Later, 3rd Edition

The Advertising Concept Book: Think Now, Design Later, 3rd Edition by Pete Barry
English | August 1, 2016 | ISBN: 050051898X, 0500292671, ASIN: B01JSJ8ZU0, B01IU5UY9S | AZW3 | 320 pages | 183 MB

Advertising in Contemporary Consumer Culture  eBooks & eLearning

Posted by AvaxGenius at April 1, 2018
Advertising in Contemporary Consumer Culture

Advertising in Contemporary Consumer Culture By Hélène de Burgh-Woodman
English | PDF,EPUB | 2018 | 275 Pages | ISBN : 3319779435 | 3.6 MB

This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising.

Storynomics: Story-Driven Marketing in the Post-Advertising World [Audiobook]  eBooks & eLearning

Posted by tarantoga at March 20, 2018
Storynomics: Story-Driven Marketing in the Post-Advertising World [Audiobook]

Robert Mckee (Author, Narrator),‎ Thomas Gerace (Author, Narrator), "Storynomics: Story-Driven Marketing in the Post-Advertising World"
ASIN: B07BH2BH9M | 2018 | MP3@64 kbps | ~06:27:00 | 198 MB

Storynomics: Story-Driven Marketing in the Post-Advertising World  eBooks & eLearning

Posted by First1 at March 20, 2018
Storynomics: Story-Driven Marketing in the Post-Advertising World

Storynomics: Story-Driven Marketing in the Post-Advertising World by Robert Mckee,‎ Tom Gerace
English | March 20th, 2018 | ASIN: B0751B6JB1, ISBN: 1538727935 | 202 Pages | EPUB | 12.90 MB

Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee – STORYNOMICS translates the lessons of storytelling in business into economic and leadership success.

Ultimate Guide to Pay-Per-Click Advertising, Second Edition  eBooks & eLearning

Posted by readerXXI at March 7, 2018
Ultimate Guide to Pay-Per-Click Advertising, Second Edition

Ultimate Guide to Pay-Per-Click Advertising, Second Edition
by Richard Stokes
English | 2014 | ISBN: 1599185342 | 240 Pages | ePUB | 14 MB
Jesca Hoop - Memories Are Now (2017) [Official Digital Download 24-bit/96kHz]

Jesca Hoop - Memories Are Now (2017)
FLAC (tracks) 24-bit/96 kHz | Time - 38:58 minutes | 831 MB
Studio Master, Official Digital Download | Artwork: Front cover

Jesca Hoop’s "Memories Are Now" wastes no time in making clear its confidence, confrontation, and craftsmanship. The stark and reverberant title track opens the album with “a fighting spirit,” says Hoop, serving as an anthem to push through any obstacle and put forth your very best work. And she has unequivocally done that here, with an album of stunningly original songs–minimalist yet brimming with energy, emerging from a wealth of life experience, great emotional depth, and years of honing the craft of singing. As riveting as it is reflective, the album, produced by Blake Mills (Fiona Apple, Alabama Shakes), is a fresh debut of sorts for Hoop, as the first of her solo records made outside of Tony Berg’s Zeitgeist Studios where she and Mills were mentored.

Hegarty on Advertising, Revised and Expanded Edition  eBooks & eLearning

Posted by First1 at Dec. 22, 2017
Hegarty on Advertising, Revised and Expanded Edition

Hegarty on Advertising, Revised and Expanded Edition by John Hegarty
English | December 22nd, 2017 | ISBN: 0500293635 | 232 Pages | EPUB | 91.62 MB

What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever.
Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes, 3rd Edition

Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes, 3rd Edition by Perry Marshall,‎ Keith Krance,‎ Thomas Meloche
English | November 14th, 2017 | ASIN: B0765VWPB8, ISBN: 159918611X | 326 Pages | EPUB | 71.77 MB

Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.

Madison Avenue and the Color Line: African Americans in the Advertising Industry  eBooks & eLearning

Posted by First1 at Oct. 13, 2017
Madison Avenue and the Color Line: African Americans in the Advertising Industry

Madison Avenue and the Color Line: African Americans in the Advertising Industry by Jason Chambers
English | 2008 | ASIN: B00C3K6A7W, ISBN: 0812220609, 0812240472 | 329 Pages | PDF/EPUB | 6.32 MB

Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners.

Native Advertising: The Essential Guide  eBooks & eLearning

Posted by Grev27 at Oct. 3, 2017
Native Advertising: The Essential Guide

Dale Lovell, "Native Advertising: The Essential Guide"
English | ISBN: 0749481161 | 2017 | EPUB | 248 pages | 2,5 MB