Services Marketing People

Proceedings of the 1988 International Conference of Services Marketing  eBooks & eLearning

Posted by step778 at Nov. 17, 2017
Proceedings of the 1988 International Conference of Services Marketing

Edward G. Thomas, S.R. Rao, "Proceedings of the 1988 International Conference of Services Marketing"
2015 | pages: 378 | ISBN: 3319173162 | PDF | 44,5 mb

Essentials of Services Marketing, Global Edition  eBooks & eLearning

Posted by AlenMiler at July 11, 2017
Essentials of Services Marketing, Global Edition

Essentials of Services Marketing by Jochen Wirtz
English | 2 May 2017 | ISBN: 1292089954 | 720 Pages | PDF | 40.14 MB

Services Marketing: Integrating Customer Focus Across the Firm  eBooks & eLearning

Posted by AlenMiler at March 9, 2017
Services Marketing: Integrating Customer Focus Across the Firm

Services Marketing: Integrating Customer Focus Across the Firm by Valarie A. Zeithaml
English | 20 Apr. 2017 | ISBN: 0078112109 | 544 Pages | PDF (True) | 22.11 MB

Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future.

Services Marketing Cases in Emerging Markets: An Asian Perspective  eBooks & eLearning

Posted by roxul at Nov. 29, 2016
Services Marketing Cases in Emerging Markets: An Asian Perspective

Sanjit Kumar Roy, "Services Marketing Cases in Emerging Markets: An Asian Perspective"
English | ISBN: 3319329685 | 2016 | 196 pages | PDF | 4 MB

Services Marketing Cases in Emerging Markets: An Asian Perspective  eBooks & eLearning

Posted by roxul at Nov. 9, 2016
Services Marketing Cases in Emerging Markets: An Asian Perspective

Sanjit Kumar Roy and Dilip S. Mutum, "Services Marketing Cases in Emerging Markets: An Asian Perspective"
English | ISBN: 3319329685 | 2016 | 196 pages | PDF | 4 MB

Customer-Centered Telecommunications Services Marketing  eBooks & eLearning

Posted by lengen at Oct. 19, 2016
Customer-Centered Telecommunications Services Marketing

Customer-Centered Telecommunications Services Marketing (Artech House Telecommunications Library) by Karen G. Strouse
English | Aug. 20, 2004 | ISBN: 1932159258 | ASIN: 1580538541 | 219 Pages | PDF | 1 MB

In today's telecommunications services industry, rapidly changing technologies and a decline in growth are creating intense competition where the customers' quest for value is of paramount importance.

Professional Services Marketing, 2nd Edition  eBooks & eLearning

Posted by ksveta6 at Sept. 26, 2015
Professional Services Marketing, 2nd Edition

Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success by Mike Schultz, John E. Doerr, Lee Frederiksen
2013 | ISBN: 1118604342 | English | 368 pages | EPUB | 2 MB
Professional Services Marketing Wisdom: How to Attract, Influence and Acquire Customers Even If You Hate Selling

Ric Willmot, "Professional Services Marketing Wisdom: How to Attract, Influence and Acquire Customers Even If You Hate Selling"
2014 | ISBN-10: 0730309991 | 264 pages | PDF | 14 MB
The Financial Services Marketing Handbook: Tactics and Techniques That Produce Results (2nd edition) [Repost]

Evelyn Ehrlich, Duke Fanelli - The Financial Services Marketing Handbook: Tactics and Techniques That Produce Results (2nd edition)
Published: 2012-04-03 | ISBN: 1118065719 | PDF | 208 pages | 2 MB
The Professional's Guide to Financial Services Marketing: Bite-sized Insights for Creating Effective Approaches

Jay Nagdeman, "The Professional's Guide to Financial Services Marketing: Bite-sized Insights for Creating Effective Approaches"
2009 | ISBN-10: 0470410795 | 288 pages | PDF | 2 MB