David Meerman Scott, "The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 5th Edition" 2015 | ISBN: 1119070481 | PDF | 480 pages | 5 MB
Vintage Marketing Differentiation: The Origins of Marketing and Branding Strategies by Robert L. Williams Jr. English | 8 May 2017 | ISBN: 1137394315 | 256 Pages | PDF | 14.58 MB
This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations.
Brand Islam : The Marketing and Commodification of Piety by Faegheh Shirazi English | 2016 | ISBN: 1477309462 | 294 Pages | PDF | 21.9 MB
A timely and original contribution to Muslim cultural studies, Brand Islam reveals how and why the growth of consumerism, global communications, and the Westernization of many Islamic countries are all driving the commercialization of Islam.