Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value, 2nd Edition by Peter Doyle
English | 31 Oct. 2008 | ISBN: 0470773146 | 385 Pages | PDF | 6 MB
This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value.