Marketing Fashion: Strategy, Branding And Promotion

Marketing Fashion : Strategy, Branding and Promotion  eBooks & eLearning

Posted by readerXXI at Jan. 8, 2017
Marketing Fashion : Strategy, Branding and Promotion

Marketing Fashion : Strategy, Branding and Promotion, Second Edition
by Harriet Posner
English | 2015 | ISBN: 1780675666 | 241 Pages | True PDF | 46.5 MB

Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
F. Robert Dwyer, John F Tanner, John Tanner - Business Marketing: Connecting Strategy, Relationships, and Learning [Repost]

F. Robert Dwyer, John F Tanner, John Tanner - Business Marketing: Connecting Strategy, Relationships, and Learning
2001 | ISBN: 0072410639, 0071123326 | English | 736 pages | PDF | 6.8 MB

Marketing Planning: Strategy, Environment and Context (repost)  eBooks & eLearning

Posted by fdts at Feb. 3, 2014
Marketing Planning: Strategy, Environment and Context (repost)

Marketing Planning: Strategy, Environment and Context
by Jim Blythe
English | 2010 | ISBN: 0273724711 | 264 pages | PDF | 2.76 MB

Marketing Planning: Strategy, Environment and Context (repost)  eBooks & eLearning

Posted by interes at Sept. 13, 2012
Marketing Planning: Strategy, Environment and Context (repost)

Jim Blythe, "Marketing Planning: Strategy, Environment and Context"
English | 2010 | ISBN: 0273724711 | PDF | 264 pages | 3 MB

Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running case study which follows a company through the entire process of marketing planning, stage by stage and chapter by chapter, finishing with a completed marketing plan.

Marketing Planning: Strategy, Environment and Context (repost)  eBooks & eLearning

Posted by tot167 at Sept. 24, 2011
Marketing Planning: Strategy, Environment and Context (repost)

Jim Blythe, "Marketing Planning: Strategy, Environment and Context"
Fin..al T..es Ma..nt | 2010 | ISBN: 0131471228 | PDF | 264 pages | 3 MB

Business Marketing: Connecting Strategy, Relationships, and Learning  eBooks & eLearning

Posted by tot167 at Dec. 3, 2010
Business Marketing: Connecting Strategy, Relationships, and Learning

F. Robert Dwyer, John F Tanner, John Tanner, "Business Marketing: Connecting Strategy, Relationships, and Learning"
McG-aw-H-ll/Ir-n | 2001-07-13 | ISBN 0072410639 | PDF | 736 pages | 6,4 MB

Fashion Brands: Branding Style from Armani to Zara (repost)  eBooks & eLearning

Posted by tot167 at Sept. 22, 2010
Fashion Brands: Branding Style from Armani to Zara (repost)

Mark Tungate, "Fashion Brands: Branding Style from Armani to Zara"
Kogan Page | 2005 | ISBN: 0749442999 | PDF | 243 pages | 1,1 MB

Landscape and Branding : The Promotion and Production of Place  eBooks & eLearning

Posted by readerXXI at Feb. 18, 2017
Landscape and Branding : The Promotion and Production of Place

Landscape and Branding : The Promotion and Production of Place
by Nicole Porter
English | 2016 | ISBN: 1138843547 | 254 Pages | PDF | 4.2 MB

Landscape and branding explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age.

Fashion Marketing: Influencing Consumer Choice and Loyalty with Fashion Products  eBooks & eLearning

Posted by Nice_smile) at Feb. 18, 2017
Fashion Marketing: Influencing Consumer Choice and Loyalty with Fashion Products

Fashion Marketing: Influencing Consumer Choice and Loyalty with Fashion Products by Caroline Le Bon
English | 2015 | ISBN: 1606499041 | 150 Pages | PDF | 1.42 MB

Strategic Marketing Management: Planning, Implementation and Control [Repost]  eBooks & eLearning

Posted by hill0 at Feb. 15, 2017
Strategic Marketing Management: Planning, Implementation and Control [Repost]

Strategic Marketing Management: Planning, Implementation and Control by Richard M.S. Wilson
English | 30 Nov. 2004 | ISBN: 0750659386 | 882 Pages | PDF | 11.04 MB

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: