No Lie: Truth Is the Ultimate Sales Tool by Barry Maher
McGraw-Hill | 2004 | English | ISBN: 0071411046 | 194 pages | PDF | 1 MB
A top Fortune 500 sales trainer shows how to transform the ugly truth into beautiful sales
No Lie–Truth Is the Ultimate Sales Tool introduces salespeople to a powerful new approach to winning customers' trust instantly and selling more, more, more. Drawing upon his years of experience training sales forces at Xerox, American Express, PepsiCo, Verizon, and other top shops worldwide, guru Barry Maher explains why the most effective salespeople know how to transform their product or service's negatives into positive selling points, or even bragging points.