SEO: Keyword Strategy in Depth | 590 MB
4h 14m | Video: AVC (.mp4) 1280x800 15fps | Audio: AAC 44KHz 1chGenre: eLearning | Language: English | Level: Appropriate for all | Feb 27, 2014
Keywords are the crucial foundation for online marketing efforts, and in this course, author Matt Bailey shows how you best structure search engine optimization and pay-per-click plans around the insights you glean from keyword research. He helps you explore the sources for keywords and build a keyword list with research and management tools like Raven Tools, Moz, SEMrush, and Wordtracker. He shows you how to filter and interpret keyword data, observe trends, and better understand the searcher's intent, and how to develop an informed strategy and implement keywords throughout your site for maximum searchability. Matt also covers how to apply your keyword insights to Google AdWords campaigns and measure the results of your SEO and AdWords efforts.