"Customer Relationship Management" by Kristin L. Anderson, Carol J. Kerr
The Briefcase Book Series
McGraw-Hill | 2002 | ISBN: 0071379541, 0071394125 | 177 pages | PDF | 3 Mb
Customer Relationship Management provides easy-to-apply solutions and strategies for establishing meaningful bonds with your customers and turning them into reliable, lifelong partners.
This book supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.