This program has been delivered to over 1000 trainers and facilitators to date. It was created by surveying hundreds of advanced trainers and educators and asking them for their feedback about what they needed most in their classrooms. When you’re finished, it will have changed not just the way you think about training and teaching, but exactly how you do it. This 8 hour program has everything you need to raise your game and take your training skills to the elite level.
Dan Kennedy (not on this program) says: "There is gold in them there old" Boy, is he right! This is back from the dawn of serious info-preneuring (Allen's term). It details how Hansen and Allen masterminded with 41 of the elite marketers of their day to PRE-SELL one MILLION (physical) books. (e.g. Halbert, Polish, Sugarman, Tracy, Kersey, Evans, etc. - full list below).
… the best book out there on this subject, because as far as I'm concerned, it is the most complete. – Gary Caine, The Single's Cafe
This is a complete "how-to" guide on developing the total package for yourself… – Mike Pilinski
Shani Raja teaches top journalists how to improve their writing and has written and edited for some of the world's biggest news organizations, including The Economist, Financial Times and Bloomberg News. Shani has also taught advanced writing skills to professionals and edited for leading global companies from Microsoft and IBM to PwC.