International Dictionary of Marketing: Over 1000 Professional Terms and Techniques by Daniel Yadin
English | 29 Mar. 2002 | ISBN: 0749435321 | 449 Pages | PDF | 1 MB
Written in clear English, this title provides descriptions of the techniques, practices, terminology and jargon used in all marketing-related areas. Presented alphabetically in the book, these include the areas of: marketing communications, the media, advertising, public relations, sales promotion, corporate communications and the Internet.