Inside the Business of Graphic Design: 60 Leaders Share Their Secrets of Success
Publisher: Allworth Press | ISBN: 1581152574 | edition 1989 | PDF | 288 pages | 1,1 mb
Share the insights of today’s most legendary graphic designers as they reveal the best-kept secrets (and failures) of their business lives! Based on one-on-one interviews with over 60 graphic design business owners, Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating with employees, triggering growth, and even rethinking whether to stay with the business or move on. Whether you dream of setting up a small studio or have been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.