Dan Kennedy (not on this program) says: "There is gold in them there old" Boy, is he right! This is back from the dawn of serious info-preneuring (Allen's term). It details how Hansen and Allen masterminded with 41 of the elite marketers of their day to PRE-SELL one MILLION (physical) books. (e.g. Halbert, Polish, Sugarman, Tracy, Kersey, Evans, etc. - full list below).