Felipe Korzenny, Betty Ann Korzenny, "Hispanic Marketing: A Cultural Perspective"
English | ISBN: 0750679034 | edition 2005 | PDF | 353 pages | 2,6 mb
This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world.