Hispanic Fact Pack 2009
Publisher: Crain Communications Inc. | ISBN: N/A | edition July 2009 | PDF | 48 pages | 2,7 mb
Annual Guide To Hispanic Marketing and Media. Data on marketers, media, demographics and agencies in the U.S. Hispanic Market. A supplement to AdventisingAge.
Hispanic fact pack
Data on the U.S. Hispanic market from Azteca to Zubi
THE U.S. HISPANIC market eked out 1.9% growth in 2008 to $4 billion in measured media as U.S. ad spending in general fell by 4.1%, but 2009 is a tougher year for everyone.
In the first quarter of 2009, spending on Spanish-language TV fell by 15.4%, and print media saw even steeper drops of 20.5% for Spanish-language magazines and 21.6% for Spanish-language newspapers, according to WPP’s TNS Media Intelligence. Overall, TNS reported a 14.2% fall in U.S. ad spending in the first quarter of 2009, following a 9.2% decline in the fourth quarter of 2008.