Hispanic Fact Pack, 2007 Edition, Advertising Age
Publisher: Crain Communications Inc.| ISBN: N/A | edition 2007 | PDF | 60 pages | 4,2 mb
IN A SLUGGISH YEAR for the U.S. advertising industry, TNS Media Intelligence cut its 2007 forecast for Spanish-language media spending to 3.7% growth in June from a more optimistic 5.4% at the beginning of the year. But that’s still double TNS’s 1.7% growth outlook for overall U.S. measured media spending, down from an earlier 2.6% projection, as Hispanic advertising continues to outperform the general market. (TNS’s Hispanic figures are for Spanishlanguage TV, newspapers and magazines and don’t include marketers’ growing use of English-language media aimed at bilingual and English-speaking Hispanics.)
Advertising Age’s fourth annual Hispanic Fact Pack includes data about marketers’ 2006 ad spending by company and category, demographic trends, language use and detailed rankings of the top TV, radio, newspaper, magazine and online media.