Richard Heller, "High Impact Speeches: How to Create & Deliver Words That Move Minds"
2003 | ISBN: 0273662023 | 206 pages | PDF | 1 MB
Sooner or later, we all find ourselves in front of an audience with nothing more to rely on than the power of our words. To lead today is to be a great persuader. We need the ability to mobilize ideas, appeal to values and inspire action. To find the right words, and the memorable words, to carry an audience and change things in the business world it is no longer enough for executives to be good at making things or selling them or keeping costs down.