Think, Play, Do: Technology, Innovation, and Organization by Mark Dodgson, David Gann and Ammon Salter
English | 2005-09-15 | ISBN: 0199268088 | 280 pages | PDF | 1,8 MB
The innovation process is the most important of all business processes. Innovation is the means by which value is constructed and efficiencies are created. It is the source of sustainable competitive advantage. This book shows how the innovation process is changing profoundly.