Logistics and Supply Chain Management (4th Edition) (Financial Times Series) by Martin Christopher
English | 2011-01-06 | ISBN: 0273731122 | 288 pages | PDF | 3,2 MB
In today's highly competitive, global marketplace the pressure on organizations to find new ways to create and deliver value to customers grows ever stronger. Gradually, in emerging economies as well as mature markets, the power of the buyer has overtaken that of the customer.
The rules are different in a buyers' market. In particular customer service becomes a key differentiator as the sophistication and demands of customers continually increase.