Entrepreneurial Solutions for Prosperity in BoP Markets: Strategies for Business and Economic Transformation By Eric Kacou
English | 2010 | 336 Pages | ISBN: 0137079265 | PDF | 2,6 MB
There has been immense worldwide excitement about the potential of Bottom of the Pyramid (BoP) businesses to help impoverished societies escape poverty. Unfortunately, many BoP firms are locked in a “survival trap” that keeps them small, inefficient, and unprofitable. Now, Eric Kacou identifies breakthrough business models, operational techniques, and leadership approaches that can help BoP businesses grow rapidly, successfully, and profitably.